Asset management has evolved considerably over the past several years. Couple that with its immersion into the digital world, and you’ll see things become more competitive. It’s gotten to the point where a marketing strategy for asset fund management will need to be on point in order for it to be successful.
As such, it is important for a marketing strategy to not only improve visibility, but also enhance engagement as well.
Once you are able to get a handle on these three digital strategies, you’ll be able to stay on top of your asset fund marketing. Let’s take a look at the following.
1. Use SEO for Attracting Targeted Traffic
Search engine optimization (SEO) will be great for those who want to attract traffic organically. This will include creating content that will focus on keywords that are industry-specific such as “fund management strategies” and similar keywords.
Using such keywords, asset managers can attract an audience actively looking for such solutions. It is key to use on-page SEO techniques and off-page SEO strategies such as backlinks that are from authoritative financial websites such as CNBC, Forbes, etc.
You may even use it to your advantage if you are promoting fund management software that might be useful for your fellow managers. For example, an Investment portfolio management software comparison & review can provide valuable insights to decision-makers researching digital solutions to streamline operations.
2. Leverage Video Marketing
While written content is good, video marketing can also be excellent as well. This can be useful if asset fund managers need to explain something complex into simpler terms. Or they can use it for certain approaches like tutorials, informational animated videos, or even webinars. You can upload videos on YouTube or LinkedIn – whichever platform you are more comfortable with.
It might also be a good time to consider a content audit. Especially when you want to mix both video and written content to get the qualified leads that you need.
3. Do Not Underestimate Data-Driven Email Campaigns
Indeed, email marketing is still alive and well. So it may be a good idea to use it for nurturing your leads. Using data analytics, this will allow you to segment your audience so you can send messages that are targeted for people who meet certain conditions of a segment. Meaning the emails they get won’t be received by anyone else on that mailing list.
The data that you can leverage will allow you to get insights on what to send for email content. This can include webinar invites, investment opportunities, and market updates among others.
Final Thoughts
These three digital strategies will be key in making sure your asset fund services are promoted accordingly. Using SEO as a top of the funnel strategy or using email campaigns to ensure you are in the minds of your subscribers are just two ways to utilize effective marketing to your advantage.
Nonetheless, it is important to make sure to put together a plan that will ensure that your asset fund is reaching out to the right people.
Whether it’s attracting new customers or nurturing leads, having a marketing strategy that works to your advantage will be key. So make sure you plan and execute on the message you want to get out to your prospective and existing clients.