The power of branding isn't exclusive to corporate giants like Apple, Microsoft, or Amazon. Even startups and small businesses can harness this power, as demonstrated by successful small brands such as Patagonia, Mailchimp, Duolingo, Bumble, and Turo. Regrettably,...

hat's in a name? When it comes to businesses, the answer could be everything. A well-crafted company name can have a major impact on how customers and potential partners perceive the brand, and crafting a great one is no easy task. But what happens when the market...

Are you looking for ways to create a combined B2B & B2C store on the Shopify store? If so, you’re on the right path. Running a combined B2B & B2C store can bring a lot of business opportunities and maximize profits. But sometimes it can also be tricky to get...

The internet has made it easier than ever for businesses to find and purchase products and services. This is especially true in the B2B space, where a wide variety of marketplaces and platforms exist to connect buyers and sellers. If you're looking for a...

It’s a dark and scary world that we live in. It seems like every day another brand has been ousted from the public domain for letting their marketing slip. People are running for the hills to avoid getting any contact with these brands because they feel betrayed by...