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Basics of search engine optimization


Search engine optimization is a process for increasing the visibility of web pages in search engines. SEO is an important part of online marketing and significantly impacts business success. If you want to improve your website’s performance in search engine rankings, you should know five essential elements. 

If you do not know about SEO, you can use search engine optimization lessons to upskill yourself, work in the industry, or scale your own business. 

Here are five basics of search engine optimization you must know. 

Keyword Research

Keyword research is the backbone of search engine optimization (SEO). It’s the process of finding which keywords, words, or phrases users type into search engines to find what they’re looking for. These keywords will then be used in your content so that people using those terms can find your website when searching. 

Companies must start with a keyword research tool such as Google’s Keyword Planner Tool to find what types of words their audience uses when searching online. This will help them understand which keywords are most likely to drive traffic from search engines and deliver value on their website. 

Site Speed

Google has emphasized the importance of site speed on their search engine results pages (SERPs) and has made it a ranking factor. Site speed can be improved using caching, minifying, and compression tools. Monitoring your site’s performance with tools like Google PageSpeed Insights can help you track how fast your website loads for users worldwide. 

Mobile Friendly

A mobile-friendly website is a must because more and more people are using the internet through smartphones, tablets, and other mobile devices. More than half of all internet users are now accessing the web with their phones. 

The easiest way to ensure that your site is accessible on all devices is by making sure it can be accessed on small screens. Websites that offer valid codes will automatically resize themselves when viewed on different devices like desktops, laptops, tablets, or smartphones. 

Optimized Images and Video

You may have heard of alt tags before, but if not, they’re the text tags you can add to your images. They tell search engines what the image is about (i.e., the content of the page), which tells them how relevant it’d be for a certain keyword. 

The more descriptive your alt tag is, the better chance it has of showing up in image search results for that specific keyword. 

Internal Linking

Internal linking is linking pages on your website to each other. Internal links are the links that users click to navigate from one page of your site to another. 

It helps search engines understand the structure of your website and how it is organized. It can also help users navigate your site more efficiently, which increases engagement and conversion rates.


These are some of the fundamentals of search engine optimization which you should know to become an SEO expert. There are several invaluable search engine optimization lessons that you can take to have an in-depth understanding of pertinent topics and thrive in this domain.