eCommerce is now one of the most critical components for global retail. According to Statista, in 2025, the global retail e-commerce sales are estimated to exceed $4.3 trillion. With around 5.24 billion users, social media is a crucial element for e-commerce businesses. The majority of online sales are generated through it. In this blog post, we will tell you about three proven ways that can help you boost your eCommerce sales through social media.
1. User Generated Content (UGC)
UGC is the term used for the content users create independently as a customer or a fan, rather than as a brand itself. This includes:
- Social media posts featuring a product
- Reels or video content around a product review
- Blog posts (review type)
- Memes
- Fan art, etc.
Benefits of UGC
According to a study, around 92% of consumers trust user-generated content as it seems more organic than the traditional content created by brands for advertising purposes. For eCommerce businesses, UGC offers various benefits, including:
Trustworthiness
User-generated content is considered more trustworthy and authentic when compared to the content generated by brands for advertising purposes.
Why so?
Because in UGC, people share their real experience with a product and provide honest opinions about it.
More Engagement
Peers create UGC content, and content that peers create usually provides a better engagement rate. More and more customers come to share their experience with similar products under UGC. This prevails in a more inclusive environment and better advocates for a product or business.
Brand Awareness
User-generated content is the best way for new brands to enhance awareness among their target audience. With the help of UGC creators, who have a handsome following, they can drive their followers towards their website or social media pages.
How to Use UGC for Boosting Sales?
If UGC exists around your eCommerce business, use it strategically to boost your sales.
If a peer creates content around your products that has performed well, consider embedding it on your store’s social media pages. This will increase the visitors’ trust in your products, and they can purchase without hesitation.
Use UGC in Social Media Campaigns
Using UGC content in your social media ad campaigns can bring more ROI. Such content gets you more engagement and reach, strengthening your brand’s connection with a broader audience. The more you connect with the audience, the more sales you get for your business.
2. Influencer Marketing
Social Media Influencers – These individuals have a good following across social media platforms and have good influence over their followers. Businesses collaborate with them to promote their products or services – influence marketing.
The goal behind collaborating with social media influencers is to build the authenticity of products in the eyes of their followers, who, for businesses, are potential customers.
Why Influencer Marketing?
eCommerce businesses can benefit significantly from influencer marketing ideas, especially those entering the new market. Here are the benefits a business can get by leveraging influencer marketing.
Increased Reach & Awareness
Using influencer marketing, you can introduce your e-commerce business to an international audience quickly and efficiently. Collaborating with a local influencer, or one whose audience aligns with your targeted demographic, can help you get better sales.
Boost Social Proof
There’s a trend among people to buy products recommended by their favorite creators (influencers). Once an influencer recommends your product in their content, it acts as social proof for followers and increases the perceived value and trustworthiness.
-
Drives Qualified Traffic to Your Store
By inserting your product links (swipe-ups, affiliate links, targeted products) into the influencers’ content, you can drive a good amount of traffic to your store. Such traffic is already considered warm and more likely to convert (more sales).
How to Use Influencer Marketing to Boost Sales?
Using influencer marketing to boost e-commerce sales can be very beneficial. To make your business benefit from it, follow the steps shared below.
Find the Right Influencers
Start by identifying the influencers whose followers match your potential customers. Don’t rush for the follower count; focus on engagement and relevance.
To find the perfect ones that can benefit you, get assistance from tools like Heepsy or Upfluence. In case of a budget, performing manual searches on platforms like Instagram, TikTok, or YouTube can also be beneficial.
-
Collaborate with Clear Goals
While collaborating with an influencer, your goal should be clear: boosting sales. Encourage or pay them to create content around your products, showcasing authenticity. Provide them clear goals (e.g., drive traffic, increase sales) and tools like discount codes or affiliate links to track performance.
Track, Analyze & Scale
Measure results using promo codes, UTM links, or analytics tools. Identify which influencers drive the most ROI and reinvest in those partnerships while optimizing your strategy.
3. QR (Quick Response) Codes
Quick response, aka QR codes, are two-dimensional barcodes (square shape) encode data inside a grid of dark and light pixels. One can decode and access the information embedded inside using an online QR code scanner.
How do they Enhance Sales?
QR codes enhance sales because of the interactive experience they provide customers. Below is how businesses are using these two-dimensional codes to boost sales.
Instant Access
Businesses use QR codes to enable their customers to access information, discounts, and promotions instantly. There is no need to manually type things, perform a search, and follow the checkout process. Customers can reach the checkout pages with a single scan and complete their purchase.
Better Mobile Shopping Experience
The majority of e-commerce purchases are made using smartphones. Croplink predicted in one of their articles that 2025 mobile commerce is expected to grow to around $6.5 trillion. This makes it crucial for businesses to provide a better mobile shopping experience.
QR codes are helping businesses deliver such an experience. They make it easy for social media users to get into product details and browse relevant ones with a single scan.
How to Use QR Codes to Boost Sales?
Below are the practical ways to use QR codes to boost your e-commerce store sales.
Link to Discounts & Sales
Quick Payments
Get merchant QR codes from banks and your business payment partners. Place these codes on your product catalogs to be shared on social media so customers won’t have to follow a lengthy payment process. All focus should be on making the processes seamless for the customers.
Final Talk
Social media is a powerful tool for eCommerce businesses. You can use it strategically to boost sales and drive more traffic towards your online store. If you are in the e-commerce business, follow the three strategies we have shared in this post above. They’ll help you boost your sales and earn more profit.