For every dollar spent on email marketing, you can expect to earn about $36 on average. This means that for every dollar spent, you get $3600 back, making it one of the best ways to market your business online today.
But many businesses have a hard time creating interesting campaigns that people actually open and read. The solution is simple. Artificial intelligence is changing email marketing. It’s making it more automated and efficient. It can create content, segment audiences, and predict which subject lines will perform best.
Why Use AI for Email Marketing
Traditional email marketing requires a lot of manual work. You need to:
- Learn about the people who will see your work.
- Write interesting subject lines.
- Write interesting content.
- Design templates
- Divide your lists into sections.
- Look at the performance data.
This process can take days or even weeks for a single campaign. But AI can do most of this work for you.
Smart AI assistants can:
- Analyze thousands of data points about your subscribers in seconds
- Use past behavior to predict which subscribers are most likely to open emails.
- Suggest the best times for sending different types of messages.
- Write content that is specifically tailored to appeal to certain audience groups.
Technology has improved a lot in recent years. Modern AI tools can understand context, maintain a consistent brand voice, and generate content that sounds human-like.
This means you can create professional-quality email campaigns without spending as much time on them.
How to Create Email Campaigns With AI
1. Brainstorm Main Ideas
Start by telling your AI three main things:
- About your business
- About the people you want to reach
- What you want to achieve with your campaign.
The AI will generate content ideas based on current trends, seasonal opportunities, and your audience’s interests. Just enter some basic info like your industry, product features, or upcoming deals.
Most AI platforms can look at the performance data from your existing emails to suggest topics that have worked well in the past. They can also find problems in your current strategy and suggest new ways to do things.
2. Write
After you have your main ideas, AI can create complete email campaigns for you. These campaigns will include things like subject lines, preview text, body content, and calls-to-action. Advanced tools understand your brand’s voice by looking at your past communications and can make sure your content always has the same voice.
The writing process becomes like a conversation.
You can ask the AI to make content more casual, add urgency, include specific product details, or adjust the tone for different audience segments. Most platforms allow you to make changes and improvements in real time until the content is exactly what you want.
AI is really good at personalizing things on a large scale. Instead of writing one generic email, you can create multiple versions. Each version can be customized for different types of customers, locations, or based on a customer’s past purchases. This saves you time.
Predict Open Rates
Perhaps the most powerful AI feature is predictive analytics.
These tools look at things like the subject lines, send times, sender names, and content to predict how well something will perform before you send it.
For example, the AI looks at things like how long the subject line is, what makes people emotional, how urgent something is, and how personal the message is, compare these against industry standards and your past data, and make accurate predictions about how many people will open the email.
This feature allows you to test multiple versions virtually before sending, so you can be sure that your emails will look the way you want them to. You can improve campaigns until they meet your performance goals.
Best AI Email Marketing Tools
Overchat AI
Overchat AI Stand is an AI application that handles every aspect of email marketing. The platform lets you ask AI about creating content, dividing audiences, predicting performance, and automating campaigns all in one place. Overchat AI is particularly valuable because it can learn from your specific business data while using broader industry insights. It can create campaigns that sound like your brand, using strategies that have worked for other brands in different industries.
Mailchimp
Mailchimp’s AI features include predicting who will open your email, choosing the best time to send your email, and suggesting content based on how well your email campaign performs. The platform uses machine learning to identify your most successful content and suggest similar approaches for future campaigns. Their AI-powered subject line helper looks at your suggested headlines and compares them to billions of emails in their database to predict how well they will perform. The tool also offers automated A/B testing that optimizes campaigns in real time.
Constant Contact
Constant Contact’s AI assistant helps you create email campaigns through conversational prompts. You can describe your goals and the people you want to reach. The AI will then generate complete campaigns for you, including images, text, and design elements.The platform’s predictive sending feature looks at how people act to determine the best time to send messages to each person. This can increase the number of people who open your messages by up to 30% compared to regular scheduling.
Bottom Line
AI has changed email marketing a lot. It used to be a manual process that took a lot of time. Now, it is an efficient, data-driven operation. Modern AI tools can handle everything from coming up with ideas to predicting how well something will perform. This allows marketers to create professional campaigns in minutes rather than days. People who start using these tools now will have a big advantage over their competitors as this technology becomes common in all industries.