When you’re heading up a Shopify store, you’re accountable for more than the products you offer. Buyers want to invest their hard-earned dollars in your brand and online persona. As a shop owner, you’ll need to invest in building your conversion rate optimization (CRO) through an intentional set of steps.
If you’re curious to learn how to make more conversions, you’ve come to the right place. Let’s look at six CRO wins that can help creators like musicians and streamers maximize their Shopify presence. You’ll discover vital e-commerce skills that can help you maintain a unique brand while building your base.
1. Share Your Numbers to Build Credibility
Streaming stats can score you a stronger and more loyal fan base. That means sharing your numbers publicly can help build brand credibility. Whether your podcast has earned thousands of followers or your latest track is a popular download, you should post these details on your Shopify site. On your merchandise pages, for instance, display your download count near your latest podcast episode. Sprinkle in some fan testimonials to add more heft to each page.
Don’t assume that your efforts are working. Verify that they are. Check add-to-cart rates after adding track download counts to your Shopify store page. Or use streaming widgets to track viewers and clicks. When you add more numbers to demonstrate fan engagement, you’ll help persuade curious visitors to your site to become loyal fans.
2. Provide Audio Previews
You want to give fans a glimpse of what you’re offering. And if you’re trying to promote a new track or album, that means adding audio clips to your site. While this sounds easy enough, adding track snippets has the potential to slow down your site, which could turn people away from your merchandise and other content.
Turning to lightweight players like SoundCloud can ensure that your Shopify page continues to offer fast load times. You can introduce 30-second track previews, for instance, to tease your newest releases. Make sure you’re using a service like DistroKid as you prepare your album release, too. You’ll be able to share your tracks with popular platforms like Apple Music, so users can access the latest songs more easily.
You can compare conversion rates between products that offer previews, like track snippets, and those that don’t. You can also look at how long visitors spend on your page. Ultimately, your goal is to create interest in your offerings so that visitors seek out the complete track, album, or episode.
3. Link Offers with Release Dates
How do you generate hype for your new release? Create a countdown clock for your album launch. You’ll direct attention to a specific date, helping fans see the date as an exciting event. And, in doing so, you’ll nudge fans to be ready to pounce on the latest merchandise and tracks.
Consider offering a day-long discount on anything in your Shopify shop on your premier date. Fans will appreciate the gesture to help their budget while giving them fast access to your latest tracks. Or offer discounts on gear, like new jackets or T-shirts. Early-bird prices are another way to lure people to your site. Fans will love making pre-orders knowing they’ll be among the first people to receive their items. And, of course, don’t forget to promote your efforts on social media to maximize visibility. Use QR codes to help people reach your site faster, too. You’ll help draw fans into your orbit and set yourself up for potentially improved sell-through speed.
- Bundle Physical and Digital Items
Yes, audio tracks are digital tracks, easily downloaded to most devices. But even with the convenience of technology, fans enjoy having something they can hold and touch, too. When you can satisfy the need for both convenience and a keepsake, you’ll earn even more respect from your fans. That’s why it pays to create fan-focused bundles that include both digital and tangible items.
Bundle a signed poster with a live track, for example, to create an appealing pairing for fans. Or offer your latest T-shirt design with access to a curated playlist available only to select fans. Shopify apps make it easy to create and add these unique bundles to your merch page. And with apps like Single Music, you can feel confident that a purchased download will reach its buyer quickly.
As with other efforts to attract more interest, you’ll want to track key metrics, like the average order value (AOV). This number indicates how much a consumer spends in one shopping order. The hope is that some fun merch bundles might get them to spend a little more. As limited-time offers, bundles can be an excellent way to entice your biggest fans to make more purchases.
5. Showcase More User-Generated Content
Sure, you can invest energy in taking more photos of your products or crafting behind-the-scenes videos. While these efforts are essential to helping you build your brand, you don’t have to do all the work. User-generated content from superfans can boost your presence, too. Support your fans by sharing their photos, reels, and other social media posts.
Use fan photos in a shoppable gallery, and use social media to encourage fans to add a specific hashtag to unboxing photos that they post online. Introduce fan videos and testimonials, too. You’ll help connect the dots among different fans and social media outlets. Fans will enjoy seeing themselves connected to your social media presence, and new customers will feel validated that following your brand is a good choice.
6. Focus on Post-Purchase Flows
When you also focus on post-purchase flows, you’ll extend your reach and help maintain excitement for future releases. Follow up with fans after purchases by using automated emails and offering teasers for future drops. Take things a step further by providing tailored recommendations based on a fan’s most recent purchase. And you can never go wrong giving customers perks with their next purchases. Discounts and priority access to your next release will keep fans interested.
Track how many customers make repeat purchases to see how your efforts are working. And look at the click-through rates on emails to see if they’re making a positive impression. Your goal is to turn a new shopper into a curious fan who’s eager to see what your next offering is.
Use the Right CRO Strategies
Creators need effective CRO strategies to keep fans engaged in their creative work. Podcasters, musicians, and other creatives running Shopify stores need to pay attention to all facets of a customer’s journey. That means providing audio previews, incentivizing repeat business, and offering perks like bundled merchandise. When fans see you reaching out in intentional ways, they’ll be appreciative. And they just might be more likely to stick around and support your future output.
When you’re heading up a Shopify store, you’re accountable for more than the products you offer. Buyers want to invest their hard-earned dollars in your brand and online persona. As a shop owner, you’ll need to invest in building your conversion rate optimization (CRO) through an intentional set of steps.
If you’re curious to learn how to make more conversions, you’ve come to the right place. Let’s look at six CRO wins that can help creators like musicians and streamers maximize their Shopify presence. You’ll discover vital e-commerce skills that can help you maintain a unique brand while building your base.
1. Share Your Numbers to Build Credibility
Streaming stats can score you a stronger and more loyal fan base. That means sharing your numbers publicly can help build brand credibility. Whether your podcast has earned thousands of followers or your latest track is a popular download, you should post these details on your Shopify site. On your merchandise pages, for instance, display your download count near your latest podcast episode. Sprinkle in some fan testimonials to add more heft to each page.
Don’t assume that your efforts are working. Verify that they are. Check add-to-cart rates after adding track download counts to your Shopify store page. Or use streaming widgets to track viewers and clicks. When you add more numbers to demonstrate fan engagement, you’ll help persuade curious visitors to your site to become loyal fans.
2. Provide Audio Previews
You want to give fans a glimpse of what you’re offering. And if you’re trying to promote a new track or album, that means adding audio clips to your site. While this sounds easy enough, adding track snippets has the potential to slow down your site, which could turn people away from your merchandise and other content.
Turning to lightweight players like SoundCloud can ensure that your Shopify page continues to offer fast load times. You can introduce 30-second track previews, for instance, to tease your newest releases. Make sure you’re using a service like DistroKid as you prepare your album release, too. You’ll be able to share your tracks with popular platforms like Apple Music, so users can access the latest songs more easily.
You can compare conversion rates between products that offer previews, like track snippets, and those that don’t. You can also look at how long visitors spend on your page. Ultimately, your goal is to create interest in your offerings so that visitors seek out the complete track, album, or episode.
3. Link Offers with Release Dates
How do you generate hype for your new release? Create a countdown clock for your album launch. You’ll direct attention to a specific date, helping fans see the date as an exciting event. And, in doing so, you’ll nudge fans to be ready to pounce on the latest merchandise and tracks.
Consider offering a day-long discount on anything in your Shopify shop on your premier date. Fans will appreciate the gesture to help their budget while giving them fast access to your latest tracks. Or offer discounts on gear, like new jackets or T-shirts. Early-bird prices are another way to lure people to your site. Fans will love making pre-orders knowing they’ll be among the first people to receive their items. And, of course, don’t forget to promote your efforts on social media to maximize visibility. Use QR codes to help people reach your site faster, too. You’ll help draw fans into your orbit and set yourself up for potentially improved sell-through speed.
- Bundle Physical and Digital Items
Yes, audio tracks are digital tracks, easily downloaded to most devices. But even with the convenience of technology, fans enjoy having something they can hold and touch, too. When you can satisfy the need for both convenience and a keepsake, you’ll earn even more respect from your fans. That’s why it pays to create fan-focused bundles that include both digital and tangible items.
Bundle a signed poster with a live track, for example, to create an appealing pairing for fans. Or offer your latest T-shirt design with access to a curated playlist available only to select fans. Shopify apps make it easy to create and add these unique bundles to your merch page. And with apps like Single Music, you can feel confident that a purchased download will reach its buyer quickly.
As with other efforts to attract more interest, you’ll want to track key metrics, like the average order value (AOV). This number indicates how much a consumer spends in one shopping order. The hope is that some fun merch bundles might get them to spend a little more. As limited-time offers, bundles can be an excellent way to entice your biggest fans to make more purchases.
5. Showcase More User-Generated Content
Sure, you can invest energy in taking more photos of your products or crafting behind-the-scenes videos. While these efforts are essential to helping you build your brand, you don’t have to do all the work. User-generated content from superfans can boost your presence, too. Support your fans by sharing their photos, reels, and other social media posts.
Use fan photos in a shoppable gallery, and use social media to encourage fans to add a specific hashtag to unboxing photos that they post online. Introduce fan videos and testimonials, too. You’ll help connect the dots among different fans and social media outlets. Fans will enjoy seeing themselves connected to your social media presence, and new customers will feel validated that following your brand is a good choice.
6. Focus on Post-Purchase Flows
When you also focus on post-purchase flows, you’ll extend your reach and help maintain excitement for future releases. Follow up with fans after purchases by using automated emails and offering teasers for future drops. Take things a step further by providing tailored recommendations based on a fan’s most recent purchase. And you can never go wrong giving customers perks with their next purchases. Discounts and priority access to your next release will keep fans interested.
Track how many customers make repeat purchases to see how your efforts are working. And look at the click-through rates on emails to see if they’re making a positive impression. Your goal is to turn a new shopper into a curious fan who’s eager to see what your next offering is.
Use the Right CRO Strategies
Creators need effective CRO strategies to keep fans engaged in their creative work. Podcasters, musicians, and other creatives running Shopify stores need to pay attention to all facets of a customer’s journey. That means providing audio previews, incentivizing repeat business, and offering perks like bundled merchandise. When fans see you reaching out in intentional ways, they’ll be appreciative. And they just might be more likely to stick around and support your future output.