Whether your sales team plays the numbers game or targets high-value prospects, you know the most important step is actually finding the right leads. Prospecting has become the most arduous part of the sales development process, and it’s not even close. That’s why every sales team asks: how do we find prospects that fit within our ideal customer profile at scale, and how do we close those deals?
Fortunately, the answer is much closer than you might think. We’ve done the hard part and put together this list of six lead finder tools your sales team can trust to deliver. Whether you’re looking to scale massively or to find key decision-makers at prospective client companies, these tools can help you find your ideal prospects and seal the deal every time.
1. Instantly
Instantly’s value for prospecting comes from two major features: its massive B2B database of more than 450 million verified leads and the Supersearch toolkit. This prospecting suite gives users all the features you’d expect from a modern lead finder, as well as robust AI tools and automation—all from one platform. That’s why Instantly takes the lead not just in prospecting but also in deliverability, outreach, and CRM services.
Feature Highlights
- Advanced filters: Quickly cut through the noise with laser-precise filters that get you to your ideal prospects fast.
- Advanced settings: Fine-tune your prospecting experience to ensure you get the best results.
- Clone clients: Use existing leads to build an ICP framework with AI and automatically fill your leads with similar prospects.
- Waterfall enrichment: Enrich leads with accurate data from seven highly trusted providers.
- Smart site scraping: Use AI to get insight into B2B leads and potential buyers by scraping relevant websites.
Pros
- Universal feature list across all prospecting plans.
- Great user interface for easy navigation.
- Solid coverage with its massive database.
- Automation across the board to save time for other sales avenues.
- The pricing model encourages scaling.
Cons
- In very rare cases where granular insights into a high-profile lead are needed, Instantly’s more general enrichment might not be sufficient, requiring a dedicated data platform.
2. Bookyourdata
Where Instantly is a strong all-rounder, Bookyourdata focuses solely on prospecting and enrichment acumen. With an internal database exceeding 250 million B2B leads and more than 100 potential data points for each lead, Bookyourdata is one of the best options for fast and accurate bulk prospecting.
Feature Highlights
- Lead targeting: Target your ideal prospects with precision filters and insights that deliver the quickest conversions.
- Streamlined technology insights: Use tech insights to prioritize leads and personalize proposals.
- Email finder: Get contact information for prospects not within Bookyourdata’s internal database.
Pros
- Offers pay-as-you-go pricing with evergreen credits.
- Extensive data point selection.
Cons
- The pricing model won’t suit some sales teams.
- The platform focuses on prospecting, requiring third-party tools for the full outreach process.
3. Apollo
Apollo is a go-to-market platform with AI-powered end-to-end sales features. It offers granular data on par with some of the most powerful dedicated data platforms on the market, giving it a competitive advantage when it comes to enrichment and conversions.
Feature Highlights
- Precision search filters: Use Apollo’s collection of 65 purpose-built filters to close in on prospects quickly.
- Account-based prospecting: Highlight and target key decision makers within company accounts for faster conversions.
- Recommendations: Scale up your lead volume with AI-powered lead recommendations based on your existing picks.
Pros
- Offers great, competitive value as an all-rounder platform with industry-leading data depth.
- Offers added value with outreach services.
Cons
- Goes all in on a hybrid prospecting model, despite the platform’s overall AI focus.
- Occasionally suffers downtime during service updates.
4. Uplead
Uplead takes data accuracy seriously, offering a guarantee that the platform is not afraid to back up: your lead lists are 95% or more accurate, or your money back. To this end, it offers its 160+ million B2B database and the tools needed to efficiently find leads that suit you with zero feature fluff and 24/7 support.
Feature Highlights
- Zero-waste downloads: Get charged for prospecting only after approving your entire lead list and choosing to export.
- Technographics: Leverage extensive technographic coverage to make informed prospecting decisions and personalize outreach.
- Competitor intelligence: Use competitor behavior to identify and lock down high-value leads.
Pros
- The accuracy guarantee saves the cost incurred by data inaccuracy.
- Offers API access for developing custom tools with Uplead data.
Cons
- Sales teams will need an enterprise-tier plan to access advanced features.
- Pricing isn’t ideal for slow scaling.
5. Mailshake
Mailshake’s value lies in its multichannel approach to prospecting and outreach. It offers full LinkedIn automation to supplement its suite of traditional email-based prospecting and outreach tools, allowing teams to target professionals and key decision-makers without having to make the effort across two channels personally.
Feature Highlights
- Lead catcher: Unify all prospected leads across Mailshake, LinkedIn, and other sources in one interface.
- Data finder: Get a plugin that passively logs potential leads and helps you actively prospect while outside of Mailshake.
- Mail merge: Merge leads into mailing lists and use preloaded templates to engage with ease.
Pros
- The modular design makes it easy to fit into existing workflows.
- Boosts enrichment and outreach response rates with its multichannel approach.
Cons
- The pricing package can be a bit confusing due to disjointed features.
- No evaluation mode available.
6. Leadfeeder
Whereas most prospecting tools focus on finding cold leads with conversion potential, Leadfeeder takes the opposite approach by focusing exclusively on warm leads that have already shown interest in your offerings. The platform monitors, logs, and enriches website visitors at your domain, identifying B2B leads and adding them to your lists so you can immediately reach out and close a sale before they make their decision.
Feature Highlights
- Connectors: Easily export Leadfeeder data to third-party outreach, CRM, and analytics tools.
- Integrations: Power custom workflows for your sales team or interested clients with Leadfeeder’s API.
- User management: Easily manage your entire sales force across multiple access levels from one central hub.
Pros
- Exclusively prospects warm leads with some degree of intent, perfect for headhunting high-value leads that convert quickly.
- Designed to work in tandem with other tools seamlessly.
Cons
- The pricing model can be hard to budget around.
- Not made for scaling or volume.
Final Thoughts
These tools all deliver results in one form or the other, and the right choice comes down to your budget and lead-finding strategy:
- Leadfeeder serves up warm leads through automated web visitor logging
- Bookyourdata and Uplead offer powerful insight as dedicated data platforms
- Apollo and Mailshake focus on effectively bridging prospecting and outreach.
Instantly stands out because it offers the best features across all these categories and more. Plus, thanks to the platform’s extensive deliverability, outreach, and CRM tools, you can consolidate your entire sales pipeline in one seamless experience.
If you’re ready to see what the premier sales intelligence platform can do for your deliverables, get started with Instantly now.