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9 Hidden Shopify SEO Problems That Are Killing Your Traffic (and How to Fix Them Fast)

9 Hidden Shopify SEO Problems That Are Killing Your Traffic (and How to Fix Them Fast)

shopify seo problems

Introduction: Why Shopify SEO Problems Are Hurting Your Store

Shopify SEO problems are more common than most store owners realize. You could have the most beautiful storefront, amazing products, and killer ads — but if Google can’t properly crawl, understand, or rank your website, you’re leaving thousands of potential customers (and sales) on the table. The truth is, many Shopify store owners unknowingly fall into the same traps. These Shopify common SEO problems don’t just hold back your rankings; they quietly eat away at your visibility, your traffic, and ultimately your bottom line.

What’s worse is that many of these problems aren’t obvious. Your store might look perfect to you, but under the hood, Google could be seeing errors, duplicates, or missing signals that cost you valuable traffic. If you’ve ever wondered why your store isn’t getting the organic sales you hoped for, the culprit may very well be lurking in one of these hidden issues.

In this article, we’ll dig into nine hidden Shopify SEO problems that could be slowing down your growth. More importantly, I’ll walk you through practical fixes you can implement today. The goal isn’t to overwhelm you with technical jargon but to give you clear, simple steps you can use to recover lost traffic and build a stronger foundation for long-term growth.

Find More: 7 Best SEO Apps for Shopify That Skyrocket Your Store Traffic

1. Slow Page Speed and Unoptimized Themes

shopify seo problem

One of the most damaging Shopify SEO problems is speed. Think about your own habits — how often do you wait around for a slow site to load? If it takes more than a few seconds, most people hit the back button. Google pays close attention to this. If users bounce because of slow load times, your rankings drop.

Shopify themes, especially the fancier ones, often come bloated with unnecessary scripts, widgets, and third-party apps. Add in uncompressed images and you’ve got a recipe for sluggish performance.

How to Fix It:

  • Run speed tests with Google PageSpeed Insights, GTmetrix, or Pingdom to see where you stand.
  • Compress and resize images before uploading. Tools like TinyPNG or ImageOptim work wonders.
  • Audit your apps — uninstall anything you don’t truly need. Many apps load extra code that slows your store.
  • Consider switching to a lightweight, SEO-friendly theme optimized for performance.
  • Use a content delivery network (CDN) to serve assets faster to global audiences.

Even shaving off one or two seconds can have a huge impact on both SEO rankings and conversions.

2. Duplicate Content from Product Variants and Collections

Here’s a sneaky Shopify SEO problem: duplicate content. Because of how Shopify handles product variants and collections, the platform often creates multiple URLs for the same product. To Google, that looks like duplicate pages competing against each other.

The danger? Google might split ranking signals between duplicates or ignore them entirely.

How to Fix It:

  • Use canonical tags to point search engines toward your preferred product URL. Shopify has built-in support for canonicals, but double-check them.
  • Write slightly different descriptions for product variants when possible. Even small changes help.
  • Avoid thin category pages that just repeat product info.
  • Use a crawler like Screaming Frog or Sitebulb to identify duplicates across your site.

3. Poorly Structured URLs and Navigation

shopify seo problems

Search engines love clarity. Unfortunately, Shopify’s default URL structure isn’t always ideal. Long, cluttered URLs such as yourstore.com/collections/all/products/product-name aren’t only hard to read but can also hurt your SEO.

Navigation is another piece of the puzzle. If your categories and menus aren’t structured logically, you confuse both users and search engines.

How to Fix It:

  • Shorten URLs where possible. Focus on keeping them clean, descriptive, and keyword-friendly.
  • Use simple collection names instead of generic ones like “all.”
  • Add breadcrumbs to help users and search engines understand the hierarchy.
  • Organize your navigation into clear categories that mirror how customers actually shop.

4. Missing or Weak Meta Titles and Descriptions

Meta titles and descriptions are your first impression on Google. Think of them as your store’s digital billboard. Weak, duplicated, or missing tags are one of the most common Shopify SEO problems, and they cost you clicks before people even reach your store.

How to Fix It:

  • Write unique meta titles for every page — product, collection, and blog.
  • Keep titles under 60 characters and descriptions under 155.
  • Add a call-to-action or highlight a benefit. For example: “Shop eco-friendly yoga mats – Free Shipping Today!”
  • Use keywords naturally — avoid stuffing, but include the main term where it makes sense.

5. Thin or Duplicate Product Descriptions

Let’s be real: many store owners simply copy descriptions from their supplier. It’s quick, it’s easy, but it’s also a Shopify SEO problem that can tank your rankings. Google values unique content. If your product description is identical to dozens of other sites selling the same product, you won’t stand out.

How to Fix It:

  • Write product descriptions that focus on customer benefits, not just features.
  • Use storytelling to make the product relatable (e.g., “Imagine unboxing this on a busy Monday morning…”).
  • Add bullet points for readability.
  • Incorporate long-tail keywords naturally.
  • Keep the tone consistent with your brand voice.

6. Ineffective Use of Alt Text for Images

E-commerce thrives on visuals. But here’s a Shopify SEO problem many overlook: alt text. Without descriptive alt text, search engines don’t know what your images represent, and you miss out on traffic from Google Images.

How to Fix It:

  • Write alt text for every product image. Think of it as describing the picture to someone who can’t see it.
  • Include the product name and a keyword, but don’t overdo it.
  • Avoid stuffing every alt tag with the same phrase. Variety looks more natural.
  • Bonus: Good alt text also improves accessibility for customers using screen readers.

7. Lack of Blog Content and Internal Linking

shopify common seo problems

Many Shopify store owners treat their site like a digital catalog: just products and collections. That’s a mistake. Without blog content, your site has fewer opportunities to rank for informational keywords and build authority.

Internal linking is the glue that holds your SEO together. Without it, Google struggles to see relationships between your pages.

How to Fix It:

  • Start a blog. Publish helpful content that solves your audience’s problems, not just product announcements.
  • Link from blog posts to related product pages naturally. For example, an article about “best skincare routines” should link to your skincare products.
  • Use anchor text that describes the linked page instead of generic “click here.”
  • Create pillar content (long guides) and link to smaller related posts.

8. Ignoring Mobile SEO Optimization

Here’s a reality check: more than half of e-commerce traffic comes from mobile. If your store looks clunky on a phone or loads slowly, that’s not just a poor user experience — it’s a Shopify SEO problem that directly affects rankings.

How to Fix It:

  • Test your site with Google’s Mobile-Friendly Test. See what errors pop up.
  • Use responsive themes built for mobile-first browsing.
  • Simplify navigation. Big dropdown menus that work on desktop often frustrate mobile users.
  • Avoid pop-ups or banners that cover content.
  • Keep buttons and CTAs thumb-friendly — easy to click without zooming.

9. Missing Schema Markup and Rich Snippets

Schema markup may sound technical, but it’s basically a way to help Google understand your content better. With schema, your products can stand out in search with ratings, prices, and availability. Without it, you blend into the crowd.

How to Fix It:

  • Install an app like Smart SEO or JSON-LD for SEO to easily add schema.
  • Focus on marking up key info: product name, price, availability, and reviews.
  • Test your structured data with Google’s Rich Results Test tool.
  • Keep it updated — schema changes, and outdated markup can cause errors.

How to Audit and Fix Shopify SEO Problems Step by Step

By now, you’ve seen how hidden issues add up. So, how do you systematically tackle them?

Step 1: Run a comprehensive SEO audit using tools like Ahrefs, SEMrush, or Screaming Frog. These will reveal technical issues you might miss manually.
Step 2: Prioritize. Not every fix has the same impact. Start with site speed, duplicate content, and missing meta tags.
Step 3: Document your fixes. Create a spreadsheet or checklist to track what’s done and what needs attention.
Step 4: Monitor results. Use Google Search Console to see improvements in impressions, clicks, and rankings.
Step 5: Make SEO part of your routine. Review performance monthly, especially if you’re adding new products or content frequently.

Think of SEO as regular maintenance. Just like you wouldn’t ignore strange noises in your car, don’t ignore small issues in your store. Left unchecked, they pile up and cost you traffic.

Conclusion: Fix Your Shopify SEO Problems Before They Kill Your Growth

The good news? Every Shopify SEO problem has a solution. By addressing these nine hidden issues, you can recover lost traffic, improve rankings, and give your store a serious advantage over competitors. The fixes aren’t rocket science — but they require consistency.

Remember: SEO isn’t a one-time project. It’s an ongoing process. Trends change, algorithms update, and customer behavior shifts. The stores that keep winning are the ones that stay proactive.

So, don’t wait for your traffic to decline further. Start fixing these problems today. Even small improvements compound over time. Take action now, and watch your Shopify store climb higher in search, attract more qualified visitors, and turn them into loyal customers.

Find More: Boost Your Sales With SEO Services

FAQs

1. How long does it take to fix Shopify SEO problems?

It depends. Quick fixes like alt text or meta tags may show results in weeks, but bigger issues like duplicate content or technical errors may take months before Google fully reflects the changes.

2. Do I need paid apps to solve SEO issues on Shopify?

Not always. Many fixes can be done manually. However, apps save time and reduce the chance of human error, especially for things like schema markup.

3. Can Shopify stores rank as high as WooCommerce or WordPress?

Absolutely. While Shopify has some limitations, the platform is fully capable of ranking competitively. With the right optimization, you can outrank competitors on any platform.

4. What are the best Shopify SEO tools to use in 2025?

Top picks include Ahrefs, SEMrush, and Screaming Frog for audits, plus Shopify-specific apps like Plug in SEO, Smart SEO, and JSON-LD for structured data.

5. How often should I do an SEO audit for my Shopify store?

At minimum, quarterly. If you’re regularly adding products or content,

7 Best SEO Apps for Shopify That Skyrocket Your Store Traffic

7 Best SEO Apps for Shopify That Skyrocket Your Store Traffic

Best SEO Apps for Shopify

Introduction: Why You Need the Best SEO Apps for Shopify

The best SEO apps for Shopify can completely change the game for your online store. If you’ve ever struggled with low rankings on Google, slow page speeds, or confusing SEO settings inside Shopify, you’re not alone. Many store owners face these challenges every day. The good news? The right apps can simplify SEO, boost your rankings, and bring in more traffic without requiring you to be an SEO expert.

And here’s the thing: whether you’re searching for the best SEO apps for Shopify overall, looking for the best free SEO app for Shopify, or even comparing the best free SEO apps for Shopify, there’s something out there for every type of business and budget. In this guide, I’ll walk you through the top options that can help you solve real SEO problems, from image optimization to fixing broken links and automating meta tags.

Find More: 9 Must-Have SEO Tools for Small Businesses That Want to Rank Fast

Let’s dive in and explore how these apps can skyrocket your store traffic.

7 Best SEO Apps for Shopify That Skyrocket Your Store Traffic

1. Plug In SEO – Best for All-in-One SEO Help

Plug In SEO

If you’re looking for a solid, all-around SEO app that makes optimization simple, Plug In SEO is the way to go. It scans your Shopify store and identifies issues with titles, descriptions, speed, and more. Think of it as your personal SEO watchdog that never sleeps.

  • Key Features: Automatic SEO checks, structured data support, keyword targeting, and detailed reports.
  • Benefits for Shopify Store Owners: Perfect for beginners who don’t know where to start. It highlights issues in plain English and gives step-by-step solutions.
  • Pricing & Setup: Free plan available; paid plans start at $29.99/month. Setup is quick and user-friendly.

Why it’s great: It gives you clear instructions on how to fix SEO problems. Even if you know nothing about SEO, you’ll feel confident taking action.

2. TinyIMG – Best for Image SEO & Speed Optimization

TinyIMG

Slow websites lose sales, and nothing hurts conversions more than a sluggish store. TinyIMG helps you speed up your Shopify store by compressing and optimizing images without losing quality. Beyond speed, it handles alt text automatically, which boosts your SEO rankings.

  • Features That Boost Rankings: Image compression, lazy loading, alt-text automation, and broken link detection.
  • How It Improves User Experience: Faster load times mean happier visitors, lower bounce rates, and better Google rankings.
  • Who Should Use It: Anyone with lots of product photos (which is basically every Shopify store owner!).
  • Pricing: Free plan available; premium starts at $2.49/month.

Why it’s great: You get faster pages and automatic SEO-friendly images without lifting a finger. Plus, it saves hours of manual editing.

3. SEO Manager – Best for On-Page Optimization

SEO Manager

If you want full control over your Shopify SEO, SEO Manager is a powerful option. It gives you everything you need to optimize your site’s content and meta details in one place.

  • Core Capabilities: Edit titles, meta descriptions, ALT tags, redirects, schema markup, and fix broken links.
  • Common SEO Problems It Solves: Helps you manage duplicate content, missing metadata, page errors, and even integrates with Google Search Console.
  • Ease of Integration: Works seamlessly inside Shopify admin with a clean interface.
  • Pricing: $20/month.

Why it’s great: It’s one of the most complete SEO apps on the Shopify marketplace and is trusted by thousands of store owners.

4. Smart SEO – Best for Automating SEO Tasks

Smart SEO

If you’re tired of doing everything manually, Smart SEO is your best friend. It automatically generates meta tags and alt texts, saving you tons of time while ensuring your store is optimized.

  • Key Features: Automated meta descriptions, alt text, structured data support, and multilingual SEO.
  • Why Structured Data Matters: Google uses structured data to show rich snippets (like star ratings and pricing) in search results, which can dramatically improve click-through rates.
  • Pricing Plans: Starts at $9.99/month, making it affordable even for small stores.

Why it’s great: You set it up once, and it keeps working for you in the background. It’s the definition of “set it and forget it.”

5. Ahrefs SEO Toolbar – Best for Backlink Tracking & Authority

Ahrefs SEO Toolbar

While not a Shopify-exclusive app, Ahrefs is one of the most trusted SEO tools worldwide. Using their Chrome extension alongside Shopify, you can track backlinks, keyword rankings, and competition to strengthen your SEO game.

  • What Makes It Stand Out: Backlink analysis, keyword research, content gap reports, and competitor insights.
  • How It Helps Drive Organic Traffic: Helps you understand why your competitors rank higher and what steps you need to take to outrank them.
  • Best Fit For: Store owners serious about long-term SEO growth and those who want to go beyond Shopify’s built-in features.
  • Pricing: Free toolbar available; premium plans start at $99/month.

Why it’s great: It’s a professional-grade tool that gives you data-driven insights no Shopify-only app can provide.

6. Avada SEO Suite – Best Free SEO App for Shopify

Avada SEO Suite

If you want the best free SEO app for Shopify, Avada SEO Suite is a no-brainer. It packs a ton of features into a free plan, making it perfect for startups and budget-conscious entrepreneurs.

  • Easy Setup Features: Meta tags, sitemap submission, structured data, image optimization, and site speed improvements.
  • Benefits for Shopify SEO Starters: No coding skills needed, very beginner-friendly, and the interface is simple to navigate.
  • Value for Money: Free forever plan available, with optional premium upgrades if you need more advanced features.

Why it’s great: It’s the most generous free app you’ll find for Shopify SEO, making it a must-try for new store owners.

7. SEMrush – Best Advanced SEO Tool for Data-Driven Marketers

SEMrush

Just like Ahrefs, SEMrush isn’t Shopify-exclusive, but it’s an absolute powerhouse for SEO and digital marketing. It gives you everything from keyword research to site audits in one dashboard.

  • Insights & Analytics Offered: Keyword tracking, backlink audits, competitor research, and traffic analytics.
  • How It Supports Long-Term SEO Growth: Helps you build a complete SEO strategy, track progress, and discover growth opportunities beyond Shopify.
  • Pricing & Target Audience: Starts at $129.95/month, ideal for growing businesses and agencies.

Why it’s great: It’s like having a full SEO team in one platform, giving you the data you need to scale confidently.

How to Choose the Right Shopify SEO App

With so many apps available, how do you pick the right one? Here’s a simple breakdown:

  • On a Budget? Go for Avada SEO Suite (best free option).
  • Need Image Speed Fixes? TinyIMG is your best bet.
  • Want Full Control? SEO Manager gives you maximum customization.
  • Prefer Automation? Smart SEO takes care of the hard work.
  • Serious About Growth? Pair Shopify apps with pro tools like Ahrefs or SEMrush for advanced strategies.

When choosing, also consider your store size and goals. Smaller stores may not need advanced analytics right away, but investing early can help you scale faster in the future.

Conclusion – Take Action with the Best SEO Apps for Shopify

Here’s the bottom line: Shopify makes it easy to set up an online store, but without the right SEO strategy, your store will struggle to get organic traffic. Thankfully, with the best SEO apps for Shopify, you don’t need to be an SEO guru to see real results. These tools can help you optimize your store, fix technical and on-page SEO issues, and ultimately drive more sales.

So, don’t wait around. Pick one of the apps above, install it today, and start experimenting. SEO rewards consistency, so the earlier you start, the faster you’ll see your rankings and traffic improve.

Find More: Boost Your Sales With SEO Services

FAQs

1. What is the best SEO app for Shopify in 2025?

The best all-around option is Plug In SEO, but for free users, Avada SEO Suite is unbeatable. If you’re after advanced analytics, SEMrush and Ahrefs are excellent choices.

2. Do I need multiple SEO apps for my Shopify store?

Not always. One good all-in-one app is usually enough, but some store owners combine an image SEO app with a general SEO app for best results.

3. Are free SEO apps for Shopify effective?

Yes, apps like Avada SEO Suite offer solid free features that can handle the basics well. However, for advanced optimization and competitive analysis, paid tools are more effective.

4. How long does it take to see results after installing an SEO app?

SEO is a long-term game. You might see small improvements within weeks, but significant results usually take a few months of consistent effort.

5. Can SEO apps replace professional SEO services?

Not entirely. Apps make SEO easier and more automated, but if you want advanced strategies, a professional SEO consultant can still bring huge value by tailoring tactics specifically to your business.

Best Shopify Subscription Strategy To Reach 7 Figures In 2025

Best Shopify Subscription Strategy To Reach 7 Figures In 2025

Shopify Subscription Strategy

Running an eCommerce business sounds appealing and convenient but also takes immense time to grow the store. So, if you are shifting left and right to grow that eCommerce store, signing up for the Shopify subscription apps could work (yup, we handled all the legwork). 

When you choose the best subscription app for Shopify, it shall generate more revenue for any seller or Shopify agency while ensuring a valuable experience for the customers since it helps with on-time delivery. Now, if you want to sign up for one, we are reviewing multiple in this article, so you can enjoy the best experience!

How Can We Choose The Best Subscription Apps For Shopify

Score


One of the leading criteria for picking an app is ranking. There is nothing even more precise from the consumer testimonials that have actually used the application. We have actually collected all our consumer evaluations for the best Shopify subscription apps listed below. Obviously, no app is perfect, but all of these apps have a 4 celebrity or higher rating with greater than 100 client reviews. We advise these as the most effective as well as most preferred ones.

Ranking

In addition to consumer reviews, we additionally price these applications based on the search page’s ranking. As a matter of fact, to obtain high rankings on the Shopify Appstore, the application must merge lots of various other factors, not only the high score but likewise the attributes, web content, and also instalment amount of the applications. As a result, this is likewise an element worth thinking about when we select the top 4 applications listed below.

Attribute & Price

You will probably have an interest in exactly how the application can aid your Shopify store. That is why we particularly carefully picked the applications with one of the most detailed and also powerful registration features. The most famous functions of the applications such as:

-Increase the variety of enrollments.
-Develop consumer trust.
-Effective customization.
Other advanced functions like e-mail and consumer notifications; develop A/ B examination campaigns; other automation and synchronization features; and so on.
Besides, you should consider your budget plan prior to choosing to use any kind of paid application. We have actually reviewed and also discovered the applications below have cost-free trials which the monthly cost is well worth the attribute it uses. So, depending upon the purpose of use, you need to select your on the internet store’s best application.

Company’s Reputation

Actually, this is also an important variable in addition to the above three factors. Lots of people typically do not care about the service provider when selecting applications. However, to lessen the dangers throughout usage, the distributor’s track record is additionally worth thinking about. Besides, you can know if the application’s consumer support solution is good thanks to finding out the supplier. 

What Are The Best Shopify Subscription Apps?

With each passing day, the Shopify app store keeps piling up with new apps, and it can be challenging to choose one. So, after analyzing the features, benefits, pricing, and ratings, we have added the ones that provide ultimate value to the eCommerce stores. 

1. PayWhirl

shopify subscription app

Used by hundreds of Shopify stores, this is the best subscription app you can find for streamlining the payment system and subscriptions. It can be integrated with the Shopify store that supports more than one hundred payment gateways.

In addition to Shopify, it is also integrated with other order management platforms. That being said, it will be easy to handle the subscription business since you can sell and manage multiple subscriptions at once. 

The best thing about PayWhirl Subscription Payments is that it allows the customers to manage and purchase their own subscriptions through the online store. To illustrate, the customers can sign in to their accounts and make changes to the subscriptions.

It has a customizable app design, so you can align the theme with your Shopify store, creating a uniform appearance. Not to forget, the infrastructure database is cloud-based and scalable.  

Top Features 

To begin with, it has a custom subscription feature that allows the customers to create and manage their subscriptions without any technical details.

In addition, PayWhirl Subscription Payments has the build-a-box feature, which saves time while providing efficient subscription management. 

Secondly, it supports multiple payment options to ensure a wide range of customers is catered to. For instance, it supports PayPal, credit cards, and debit cards. What we love about PayWhirl Shopify subscription app is that you can call their customer service and get more details about supported payment systems. 

Thirdly, it allows the customers to use the saved cards. This is a promising feature for people who place recurring orders.

In addition, it automatically creates the invoices for the orders. Not to forget, it can manage the invoices and subscription of pre-orders as well.  

Benefits 

  • Convenient subscription development/creation and management 
  • Helps secure the customer information and payment details 
  • Automates the recurring payments
  • Ensures quick payment checks 
  • Customers can delete, update, and add the information through their account 
  • Integrates with carts, reports, checkouts, analytics, product pages, and other themes 

Pricing 

It comes with a free trial for 14 days, along with four plans. The first plan is the starter one which is free to install and has a 3% transaction fee. The pro plan costs $9 for a month with a 2% transaction fee; the plus plan costs $49 for a month with a 1% transaction fee. Lastly, the ultimate plan will cost $249 for a month, and a 0.5% transaction fee is something that will interest a lot of store owners.  

Our Take 

Honestly, this app is a promising choice for customers and businesses alike since it has convenient features available. It helps with easy and quick subscription management for businesses while customers can easily track the subscriptions and make swift payments with the payment gateways while updating personal information.

2. Bold Subscriptions

 

Bold

 

No customer wants to work with complicated payment systems, and your business needs to understand this. For this reason, you can depend on Bold Subscriptions to streamline the payment options and ensure a satisfactory checkout experience.

Bold Subscription has won hundreds and thousands of users given these effective features, such as a fast checkout page and the freedom customers get to choose their desired payment gateway. In addition, the customers can make accounts and manage the purchase history and information. 

Top Features 

First of all, Bold Subscriptions has amazing checkout features, including bold casher and multi-currency billing. With multi-currency billing, it supports over 150 currencies.

In addition to these multiple currencies, it also supports 54 languages without an additional conversion fee for different credit cards. 

The second feature is the conversion. There is an extensive range of tools available that will empower you to increase revenue with machine learning and upselling.

This is because it shows automatic suggestions, and the built-in analytics will help determine critical data. Also, the sales management in Bold Subscriptions helps make store-wide sales during special occasions. 

The third and most important feature is customization, and it’s a great feature since modern customers are all up for self-service options and personalized deals.

The customers can create customized subscriptions and edit them. Not to forget, the global option set is suitable for bulk orders.   

Benefits 

  • Supports complicated as well as simple subscriptions 
  • Top-notch customer experience with custom features 
  • Customized subscriptions 
  • Flexible store customization 
  • Multiple currencies and languages are supported 
  • Automated notifications

Pricing 

When it comes down to Bold Subscriptions, it offers a free trial for 60 days, and after that, you can choose from two paid plans. First of all, there is a core plan that costs $49.99 a month. Secondly, the premium plan’s cost can only be checked by calling customer support but offers advanced customization features. 

Our Take 

The Shopify store owners looking for a simpler Shopify subscription app with promising features can opt for this one without a second thought. With two payment plans available, you can simply choose one that best suits your needs and customize the subscription. All in all, we are their fan of the flexible features and automated notifications. 

 

3. Rebuy

Rebuy

 

Rebuy is a well-known platform, mainly for the personalization engine that supports repetitive purchases, cross-selling, and upselling. It wouldn’t be wrong to say that Rebuy has become a leading choice. Rebuy has a widget feature that induces well-targeted and timed actions from the user base, such as checkouts and adding to cart. The widgets can be added to the home page, shopping cart, product page, recharge checkout, and Shopify checkout. 

It also has a reorder campaign option that can be executed to enhance repetitive orders and for retaining customers. To illustrate, it can help increase the returns on investment. The best thing about Rebuy is the discounting and rules section that allows the Shopify store owners to add gifts with purchase or offer an automated discount based on the shopping bill (if customers purchase something over $xxx, they can get free shipping or other discounts).  

Top Features

To begin with, Rebuy offers intelligent personalization to the users. Given the integration of AI, the store’s functions will be optimized, resulting in higher conversions. In addition, it will improve the average order value and store engagement. Not to forget, it can help you create new features and campaigns on the Shopify store that creates a personalized shopping experience for the customers. 

Secondly, it supports cross-selling and upselling. To illustrate, when the Shopify store is integrated with Rebuy, it will recommend promising and relevant products to the customers, increasing their chances of adding more products to the cart. In addition, you can always set up customized recommendations for different customer groups. Also, these upsell and cross-selling features are designed according to the brand/store, so everything looks uniform and personalized. 

Thirdly, Rebuy can lead to repetitive sales since it uses top-notch retention tools. In addition to these tools, there are automated reordering flows, including checkout upsells and prefilled checkout, which motivates the customers to buy more and keep coming back for more products. 

Another feature of Rebuy is that it’s a fully customizable platform. For instance, the users can change the promotional details according to the business strategies or change customer behavior. In addition, plug-and-play is available with pre-built recommendations. That being said, you won’t have to hire any development agency since no technical expertise or coding knowledge is important. 

Rebuy also provides conversion tracking features. To illustrate, the users can check out the real-time reports to check out how Rebuy is improving your store’s performance. Besides, you can also outline the well-performing widgets since there is a sales attribution feature available. 

Benefits

  • Effective yet immediate results 
  • AI and ML features ensure automated data analysis and predict customer’s purchasing patterns to increase sales 
  • One-click subscription emails result in repetitive sales 
  • Allows sharing the marketing links on social media platforms and email 
  • Fastens up the checkout process with improved UX design 

Pricing 

Rebuy comes with three plans to meet the different needs of the Shopify stores. First of all, the starter plan is available for free and supports over fifty orders in a month, and provides merchandising features, retention features, offsite store engagement, product recommendations, AI engine, and personalization. Secondly, there is a professional plan that costs $4.49 for a month and charges a $0.09 transaction fee for every order. Lastly, the enterprise plan costs $949 for a month and is suitable for a large-scale Shopify store. 

Our Take 

To summarize, Rebuy seems like a reliable option, especially when you are struggling to retain customers and get more sales. The availability of retention tools will enhance the repetitive customer count, and the monthly plans are pretty reasonable as well. So, it’s got a thumbs-up from us! 

4. Recharge

 

shopify subscription app

 

ReCharge Subscriptions is one of the most used apps available on Shopify given the wide range of features and its ability to offer multiple subscription plans to meet your needs. As an entrepreneur, you would know that customers are always looking for flexible payment systems and look for transparency when they are paying for something – in such cases, ReCharge Shopify subscription app will help. This is because it offers multiple payment methods, including PayPal, ACH, credit cards, and debit cards. 

All these payment methods are added to the payment tab, so your customers will remain happy. With the purchase history accounts and order management, the customers will be able to check the order status. On top of everything, it will help handle multiple customers and subscriptions at one time. It allows the users to send notifications to their customers whenever they need to provide the information. Not to forget, it integrated with various third-party apps to expand the eCommerce store’s functionality.  

Top Features

To begin with, it has a customer portal available which allows the customers to control the subscriptions for enhancing the average order value of the store. The users can add the one-time purchases into repetitive orders and allow product swapping. Moreover, it allows the users to edit the payment information and address for recurring billing as well as the delivery frequency of the product. 

Secondly, the merchant portal is an ultimate feature that will help create loyal customer relationships by managing customer information. For instance, the eCommerce store owners can create a special subscription for a user and manage the subscriptions. Moreover, it helps create discounts for some subscriptions or simply pause/cancel one’s subscription. 

Thirdly, ReCharge Subscriptions offer an event history feature. With this feature, the store owners can identify the trends and why some customers are changing subscriptions. It will help improve the business strategy to provide the best experience to customers and grow the business. 

One promising feature of ReCharge Subscriptions is the frictionless payment. With this payment feature, the recurring payments will be streamlined. In addition, it can be integrated with checkout, so customers don’t need to work on a separate page for checkout.  

Benefits 

  • Easy subscriptions development 
  • Allows customers to track the orders 
  • Automated customer data collection 
  • Reduction in churn rate 
  • Stores the payment information 
  • Order management and API system 
  • Mobile-friendly 
  • Allows third-party integrations 

Pricing 

ReCharge Subscriptions is available with a 60-days free trial and has two paid plans. The standard plan costs $60 for a month and offers merchant tools, order management, and payment features. Secondly, the pro plan costs $300 for a month and includes a client portal, advanced analytics, and other features mentioned in the stand plan.  

Our Take 

Designed with the API and order management, it provides ultimate freedom to the customers while freeing up some time for the business owners. As a business owner, you will reap benefits through a reduction in churn rate and automated data collection. Not to forget, the pricing plan is economical and provides value. 

Wrapping It Up 

With numerous Shopify subscription apps available, it’s needless to say that your eCommerce store will have various options to scale the business appearance. The four apps mentioned in this article are the cream of the crowded Shopify recurring payments app market which any Shopify seller or Shopify agency can use, so which one are you going to use for your Shopify store? 

Author: Wail Amrani

Wail is a Shopify Expert & eCommerce Growth Consultant. Former digital marketing manager at Shopify I’m helping brands & retailers build 8-figure eCommerce. I’ve been leading digital growth for both online and retail brands for over 7 years.

Can Shopify Stores Use SEO to Manage Reputation Online?

Can Shopify Stores Use SEO to Manage Reputation Online?

Reputation Online

If you run a Shopify store, you already know SEO drives traffic and sales. But what happens when a bad review, a harsh blog post, or a negative article ranks on page one of Google? Suddenly, your SEO work is not about traffic. It is about survival.

That raises a key question. Can Shopify stores use SEO to manage reputation online? The answer is yes. And if you set it up right, your store can control more of what customers see when they search your name.

Why Reputation and SEO Are Linked

SEO is not just about keywords and backlinks. It is about visibility. When someone types your brand name into Google, what they see shapes trust. If the first result is your store, that is good. If the second result is a Reddit thread trashing your customer service, that is a problem.

BrightLocal found that 87% of people read online reviews before making a purchase. For ecommerce brands, that number is even higher because shoppers cannot touch or test products first. Your reputation is your storefront window.

That is why Shopify merchants cannot separate SEO from reputation management. The two go hand in hand.

How Negative Search Results Hurt Your Store

Lost Sales

One bad headline can turn away hundreds of customers. A small beauty store owner shared that after a negative blog post ranked on page one, her conversion rate dropped by 20% in a single week.

Paid Ads Become More Expensive

When bad press ranks high, you are forced to spend more on ads to push traffic to your site. That is money burned to cover a preventable problem.

Long-Term Trust Issues

Search results stick around. Even if you fix customer service problems, old complaints stay visible. That is why some store owners ask how to remove news articles from google when they will not fade on their own.

How Shopify Store Owners Can Take Control

Step 1: Own More Search Results

Make sure your official store, blog, and social accounts all rank for your brand name. Fill the first page with assets you control. If you do not, someone else will.

Step 2: Optimize Product Pages for Branded Searches

Customers often search “[your brand] reviews” or “[your brand] quality.” Create pages on your site that target these terms with positive, transparent content. Do not let review blogs own those keywords.

Step 3: Publish Fresh Content Regularly

Google favors fresh content. Keep a blog and update it weekly. Share product launches, customer success stories, and behind-the-scenes posts. One Shopify fashion brand started posting short styling guides twice a week. Within two months, those guides outranked a negative review site.

Step 4: Build Links to Positive Pages

SEO is not just about content. It is also about authority. Build backlinks to your Shopify store, blog, and social profiles. Partner with influencers, pitch guest posts, and list your store in reputable directories.

Step 5: Monitor Constantly

Use alerts to know the moment your brand is mentioned online. The earlier you catch a negative post, the easier it is to manage.

Reputation Tactics That Work With SEO

Create a “Press” or “Reviews” Page

Do not hide from reviews. Create a page where you showcase positive press and testimonials. This page can rank for “[your brand] reviews” and push down unhelpful results.

Use Video Content

YouTube videos often rank well in Google. Post product explainers, tutorials, or customer stories. This adds more branded content to page one.

Encourage Customers to Leave Reviews on Multiple Platforms

If the only reviews showing up are on one site, it is easy for negativity to dominate. Spread reviews across Google, Trustpilot, Facebook, and your own store.

Respond Publicly and Quickly

Google often indexes reviews and comments. If someone posts a complaint, your response will show up too. A quick, polite reply shows new customers that you care.

Shopify SEO Example: Turning Around Reputation

A California-based skincare Shopify store faced a crisis when a beauty blogger accused them of poor customer service. The blog ranked #3 for their brand name.

Instead of panicking, the founder acted fast:

  • Launched a blog series explaining their sourcing and support process

  • Optimized a “Customer Stories” page targeting “[brand] reviews”

  • Posted weekly video testimonials on YouTube

  • Earned backlinks from small wellness blogs by sharing samples

Within three months, their own content filled the top 5 results. The negative post slipped to page two. Sales bounced back stronger than before.

Top Tools for Shopify SEO and Reputation

You do not need to fight alone. The right tools make reputation management easier:

Erase

Best for removing harmful content. Erase specializes in taking down damaging links, mugshots, or news articles that hurt your brand’s search results. If you face negative press that will not disappear, Erase is the go-to option.

Reputation Recharge

Best for boosting positives. This service helps Shopify stores and brands create new, positive content that ranks higher than negative results. It is perfect if you want to bury old bad reviews under stronger content.

Brand24

Best for monitoring mentions. Brand24 tracks what people are saying about your store across blogs, news sites, and social media. It gives alerts before a negative post turns into a reputation crisis.

Using these three together creates a full system. One removes, one boosts, and one alerts.

How to Build a Reputation-First SEO Strategy

  • Secure your brand name: Make sure your Shopify store, blog, and official socials dominate the first page.

  • Control “reviews” keywords: Publish branded review pages and target long-tail keywords.

  • Invest in content: Consistency is better than bursts. Aim for two to three posts weekly.

  • Mix in video and visuals: YouTube, Pinterest, and even TikTok videos can all rank in Google.

  • Stay on alert: Do not wait until a negative article ranks. Catch problems as soon as they surface.

Final Thoughts

So, can Shopify stores use SEO to manage reputation online? Absolutely. Reputation is no longer just about customer service. It is about who controls page one of Google.

If you own more search results, create fresh content, and monitor constantly, you will be in control of your story. And when things get tough, services like Erase, Reputation Recharge, and Brand24 can give you the tools to push back.

In ecommerce, trust is everything. Customers cannot touch your product before buying. They judge you based on what they see online. Use SEO not just to rank higher but to build and protect that trust.

Shopify Technical SEO Checklist for 2025

Shopify Technical SEO Checklist for 2025

Shopify Technical SEO Checklist

Shopify remains a prominent platform for online retailers in the constantly changing eCommerce landscape. 

However, having a strong technical SEO strategy is essential to outperforming rivals and maximizing visibility in search engines. 

A more comprehensive, up-to-date SEO checklist is required as we enter 2025 due to changes in user behavior and Google’s algorithm updates. 

To guarantee the best crawling, indexing, and ranking for your Shopify store, this guide takes you through the crucial technical SEO factors.

1. Mobile-First Optimization

Mobile-first indexing is not new, but it remains the foundation of technical SEO. Since Google predominantly uses the mobile version of a site for indexing and ranking, your Shopify store must be fully optimized for mobile performance.

  • Responsive design: All themes should adapt seamlessly across devices.
  • Mobile page speed: Use tools like Google PageSpeed Insights to ensure load times are under 2 seconds.
  • Tap target size and spacing: Buttons and links must be easy to interact with on smaller screens.

Themes from the Shopify Theme Store are generally mobile-friendly, but customizations or third-party apps can hinder responsiveness—regular testing is critical.

2. Site Speed and Core Web Vitals

Google’s Core Web Vitals (CWV) are performance metrics that directly influence search rankings. For 2025, LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift) remain top priorities.

  • Compress images: Use Shopify’s built-in image optimization or apps like TinyIMG.
  • Minify JavaScript/CSS: Shopify allows minification in the theme.liquid file.
  • Lazy loading: Implement lazy loading for below-the-fold content to speed up LCP.
  • App audit: Routinely review apps and scripts; unnecessary apps can severely bloat your site.

You can use CWV reporting in Google Search Console or Lighthouse audits for ongoing monitoring.

3. Structured Data & Schema Markup

Schema markup helps search engines better understand your content and is essential for eligibility in rich results like product reviews, FAQs, and breadcrumbs.

  • Product schema: Shopify automatically adds this, but custom themes may require manual additions.
  • Review markup: Ensure review apps inject valid schema into the product page.
  • Breadcrumbs schema: Implement breadcrumbs both visually and with BreadcrumbList markup to improve navigation and crawlability.

Using JSON-LD format is recommended for adding structured data in Shopify’s theme files. Validate with Google’s Rich Results Testing Tool.

4. Indexation Management

Proper indexation ensures only valuable pages appear in Google’s index, avoiding duplicate content and crawl budget waste.

  • robots.txt customization: Shopify allows editing robots.txt.liquid now. Disallow filters, internal search pages, and tag pages if not adding SEO value.
  • Noindex meta tags: Use metafields or theme logic to add noindex tags where needed (e.g., out-of-stock products, duplicate content).
  • Canonical tags: Shopify automatically includes canonical tags, but verify their accuracy, especially with variants and filter parameters.

Conduct regular audits using tools like Screaming Frog or Ahrefs to detect index bloat and fix it accordingly.

5. URL Structure and Clean URLs

Shopify doesn’t allow full control over URL structure, but you can optimize within its framework.

  • Avoid duplicate collections: Don’t assign the same product to multiple collections unless necessary.
  • Handle /collections/all or /tags/: If not useful for SEO, block via robots.txt or canonicalize properly.
  • Redirects: Use Shopify’s built-in URL redirect tool to manage broken links and avoid 404 errors.

Keep URLs descriptive, short, and keyword-rich, as they still influence SEO and click-through rates.

6. International SEO and Hreflang Implementation

If your Shopify store targets multiple languages or countries, international SEO setup is essential. Hreflang tags help Google serve the correct regional version of your site to users.

  • Use subfolders for regions/languages (e.g., /en-us/, /fr-fr/) instead of separate domains for easier management.
  • Generate hreflang tags dynamically based on language selectors or custom logic.
  • Validate hreflang setup using tools like the hreflang checker to avoid mismatches, missing return tags, or incorrect language codes.

Shopify Plus users may benefit from multi-storefront setups, but even basic Shopify stores can leverage hreflang with manual or app-based configurations.

7. Sitemap.xml and Internal Linking

A properly structured sitemap and smart internal linking enhance crawl efficiency and authority distribution.

  • Sitemap submission: Shopify auto-generates a sitemap at yourdomain.com/sitemap.xml. Submit it to Google Search Console and Bing Webmaster Tools.
  • Regular audits: Check for broken links, redirects in the sitemap, or inclusion of non-canonical pages.
  • Internal linking strategy: Ensure every product, blog post, and collection is linked internally to at least one other page. This supports crawl depth and helps distribute PageRank.

Use tools like Screaming Frog to crawl your site and visually map your internal linking structure.

8. Pagination and Infinite Scroll

Handling pagination properly helps search engines understand product hierarchies and prevents crawl traps.

  • Use rel=”next” and rel=”prev” tags where applicable, although Google no longer uses them as signals, they’re still good practice.
  • Prefer numbered pagination over infinite scroll for SEO.
  • Ensure pagination pages are indexable and contain unique titles/meta descriptions.

Avoid hiding paginated content behind JavaScript without fallbacks, as this can limit crawl access.

9. Meta Tags Optimization

While often lumped under on-page SEO, meta tag optimization has strong technical implications.

  • Dynamic meta titles and descriptions: Use Shopify Liquid code to generate unique, keyword-targeted meta tags per page type.
  • Avoid duplication: Shopify can sometimes generate duplicate tags for product variants—monitor this in Google Search Console.
  • Meta tag length: Ensure titles (~55-60 characters) and descriptions (~150-160 characters) adhere to best practices for optimal SERP display.

Consider using SEO apps like Smart SEO or SEO Manager to streamline bulk meta tag updates.

10. Log File Analysis and Crawl Budget Management

For larger Shopify stores, managing crawl budget becomes vital to ensure search engines focus on high-priority pages.

  • Server logs: While Shopify doesn’t natively provide access, you can use third-party proxies or apps to get crawl data.
  • Analyze crawl frequency: Identify which pages Googlebot hits most often and whether they align with your SEO goals.
  • Prioritize crawling via internal links and sitemap structure.

Efficient crawl budget management ensures that updates, new products, and key landing pages are discovered and indexed quickly.

11. Handling JavaScript and Liquid Rendering

Shopify heavily relies on Liquid templates and often integrates JavaScript-heavy elements, which can affect crawlability.

  • Progressive enhancement: Ensure core content is available in the HTML, not just through JS rendering.
  • Hydration delays: Avoid relying on JS frameworks that delay rendering of critical content.
  • Test renderability: Use the URL Inspection tool in Google Search Console to see how Googlebot interprets your pages.

Minimize dependency on JavaScript for critical content like product descriptions, reviews, and CTAs.

12. Accessibility and Semantic HTML

Accessibility overlaps with SEO in critical areas like proper HTML markup, which helps both users and search engines understand your content.

  • Semantic elements: Use <header>, <main>, <article>, and <footer> to give structure to your pages.
  • ARIA labels and roles: Aid screen readers and provide context for navigation elements.
  • Alt text for images: Shopify lets you add alt text during product image uploads—make sure it’s descriptive and keyword-relevant.

Accessible design is not just ethical; it also improves bounce rates and engagement, indirectly supporting SEO performance.

13. Technical Monitoring and Error Handling

Regular monitoring for technical issues prevents drops in rankings and traffic due to unnoticed errors.

  • Broken links and 404s: Use tools like Ahrefs or Semrush to detect these and fix via Shopify redirects.
  • Search Console reports: Monitor for coverage issues, page indexing problems, and mobile usability errors.
  • Custom 404 page: Design a branded, helpful 404 page with navigation links to reduce bounce rates.

Automation apps like “SEO Doctor” can also help monitor technical health continuously.

14. Security and HTTPS

Security is a ranking signal and a core component of user trust.

  • Always use HTTPS: Shopify provides SSL certificates by default—ensure there are no mixed content warnings.
  • Secure third-party scripts: Vet all external resources and ensure they are served over HTTPS.
  • Shopify’s PCI compliance: Trust in Shopify’s infrastructure, but you should still secure access with strong admin passwords and two-factor authentication.

Google may flag insecure content or login pages, so this technical hygiene is non-negotiable.

Drive User Engagement and Loyalty for your Shopify Store

Drive User Engagement and Loyalty for your Shopify Store

Loyalty for your Shopify Store

Users no longer just want a seamless and entertaining shopping experience; they demand it. Consumers have no trouble switching to competitors if a store doesn’t check all the boxes. So, while prices are a determining factor in keeping your clients, it’s not enough to pursue a loyal user base instead of the occasional shopper. This article focuses on the techniques you can integrate into your Shopify store to boost user engagement and keep those buyers returning time and time.

Apps rule the world but make it meaningful

Most stores launch mobile applications for multiple reasons: simplifying the shopping experience and the potential to stay in continuous contact with their consumers. After all, apps can, for instance, initiate push notifications, remind clients of sales, or inform them when new products come in stock.

Of course, many Shopify store owners might be reluctant to initiate this seemingly demanding transition. Luckily, they don’t need any coding experience or hire a team of developers to support these goals. Many mobile app builder tools are available within the Shopify App Store. You can create a well-designed and functional store app within just a few hours.

Another question is how you get consumers to commit to and download the app. Most businesses go for more significant sales and discounts for app users, which is incredibly motivational.

One common concern when launching an app is how do free apps make money and whether it’s worth the investment. If you decide to build apps from scratch, don’t forget the benefits of an SDK (Software Development Kit). SDKs simplify app creation and can introduce unique features without any manual work (except integration). Even an app monetization platform offers SDKs for serving ads or permitting clients to pay for services or special features through internet bandwidth sharing.

Put reviews front and center and encourage them

Consumers love hearing about other people’s experiences with the store, including its quality, delivery, and customer service. However, no one leaves reviews unless they are negative.

Thus, how do you convince satisfied customers to jot something down? Some shopping stores introduce in-app currencies or points that people can earn by engaging with the app. That could include leaving reviews or trying products without them.

Don’t make email marketing tedious

Consumers now receive a large number of promotional emails from businesses. Your task is to stand out and tempt the user to read yours. One strategy is thoroughly examining your clientele and recognizing their main pain points or expectations.

Thus, your promotional campaigns should not be about pushing notifications about random sales but about problem-solving. Besides that, personalization, unique subject lines, interactive elements, and clear-cut call-to-actions are crucial for any email campaign you organize.

Be responsive to criticism

Speaking of problem-solving goals, your approach to issues or complaints should be carefully planned. Set up procedures for responding to faulty products and prepare offers to compensate customers. Most user reviews focus on customer support, and even if they encounter an issue, they tend to be more lenient (and loyal) to businesses that genuinely attempt to help.

Conclusion

It’s incredible how online shopping has shifted over the years, forcing merchants to step up and quickly adapt to the users’ expectations. E-commerce store owners have plenty of chances to boost conversion, user engagement, and loyalty: simply follow the best examples in the market and take an honest interest in providing quality services!