Choosing the right GoHighLevel consultant can be the difference between a fully automated, lead-generating sales machine—and an expensive mess of broken workflows, ghosted leads, and half-built funnels.
GoHighLevel is an incredibly powerful tool—but only in the right hands. A skilled consultant will save you months of trial-and-error, unlock hidden features, and build revenue-driving systems tailored to your business. But with so many self-proclaimed “experts” floating around LinkedIn and Upwork, how do you pick the real deal?
This guide will show you exactly how to choose a GoHighLevel consultant—without getting burned.
🧠 1. Understand What a GoHighLevel Consultant Actually Does
Let’s clear this up first. A GoHighLevel consultant isn’t just someone who knows how to click buttons in the dashboard.
The best consultants are hybrid strategists and technicians who can:
- Design full sales funnels and automation flows
- Set up CRM pipelines, lead scoring, and deal tracking
- Customize workflows, triggers, and conditional logic
- Build booking systems and integrate calendars
- Implement SaaS mode and white-label setups
- Offer guidance on marketing campaigns, email sequences, and paid traffic
They don’t just “do GHL” — they help you scale smarter with it.
🔍 2. Look for Proof of Experience (Not Just Certificates)
Anyone can watch a few YouTube tutorials and call themselves an expert.
What matters more:
- Live demos of actual GoHighLevel builds
- Case studies or client results (e.g., “increased booked calls by 230%”)
- Real-world experience across multiple industries (coaching, real estate, med spas, B2B, etc.)
- Verifiable testimonials or reviews on Clutch, Upwork, Trustpilot, or GHL communities
👉 Pro tip: Ask if they’ve built white-label GoHighLevel systems for agencies. That usually separates the pros from the posers.
💬 3. Ask the Right Questions in the Discovery Call
Here’s what to ask to smoke out a pretender:
- “Can you walk me through a workflow you built that improved conversion rates?”
- “How do you handle automation that crosses multiple pipelines?”
- “Have you implemented SaaS mode or custom client portals before?”
- “What’s your process for onboarding new leads and tracking them through the funnel?”
- “Can you show me an example dashboard you’ve customized for a past client?”
If they stumble on those, politely move on.
🎯 4. Match Their Skills to Your Business Model
Some consultants are funnel-focused. Others are automation wizards. A few do it all.
Make sure their specialty matches your goals:
- Local businesses: Look for experience with review automation, Google My Business integration, and local SEO.
- Agencies: Make sure they know how to scale GHL using SaaS mode, sub-accounts, and white-label automations.
- Coaches/consultants: Prioritize booking automations, upsell flows, and nurturing email/SMS workflows.
- eCommerce or info products: Look for experience integrating GHL with Stripe, Shopify, or Kajabi.
You don’t want a real estate-focused consultant hacking together a system for your online course business.
⚙️ 5. Don’t Underestimate Workflow Automation
GHL’s automation engine is where most businesses go wrong. Bad automations = broken leads, spammy emails, and frustrated clients.
A great consultant will:
- Map out your entire lead/customer journey before building
- Use conditional logic to adapt messaging based on behavior
- Integrate external apps like Slack, Pabbly, Zapier, or Google Sheets
- Build reusable, templated workflows to scale faster
Ask to see workflow samples—these are often the biggest value drivers.
💸 6. Be Clear on Pricing and Support
Consultants typically charge in one of three ways:
- Hourly (risky—can lead to scope creep)
- Project-based (ideal for one-off builds)
- Monthly retainers (best if you need ongoing support, updates, or new features)
Ask:
- “What happens if I need changes later?”
- “Do you offer training or loom walkthroughs?”
- “Will I get full ownership of the workflows and assets?”
You want clarity, transparency, and no hostage tactics (e.g., refusing to hand over login details).
🚨 Red Flags to Avoid
Run if your potential consultant:
- Uses copy/paste templates without customization
- Can’t explain WHY certain automations exist
- Only talks about building funnels—not tracking ROI
- Doesn’t offer revisions or post-launch tweaks
- Seems overly focused on vanity metrics (like open rates) vs booked calls or revenue
✅ Bonus: Top Qualities of a Great GoHighLevel Consultant
- 🧩 Systems Thinker – Sees how all your business pieces connect
- 📊 Data-Driven – Optimizes based on metrics, not guesswork
- 🗣️ Communicative – Sends frequent updates, explains decisions
- 💡 Proactive – Suggests improvements even after go-live
- 🔒 Trustworthy – Gives you full access and documentation
Final Thoughts
Hiring a GoHighLevel consultant is a force multiplier for your business. They’ll help you convert more leads, automate more tasks, and scale with fewer headaches.
But don’t rush it. Take time to vet, ask the right questions, and find someone who treats your business like their own.