Repsly pricing is one of the most common research topics for distributors, CPG brands, and field sales leaders evaluating mobile workforce software. While Repsly is a well-known name in field sales execution, many buyers are surprised by how little transparent pricing information is available – and how quickly total costs can scale.

In this guide, we break down:

How Repsly pricing actually works
What’s included (and not included) in Repsly plans
Hidden costs buyers often miss
A side-by-side comparison with SimplyDepo
Which platform is the better fit for modern B2B distribution teams

If you’re comparing Repsly vs SimplyDepo, this article will help you make a confident, data-driven decision.

Table of Contents

How Repsly Pricing Works

Repsly does not publish public pricing. Instead, Repsly operates on a custom quote-based pricing model, meaning you must speak with sales to receive an exact cost.

Here’s what’s known about Repsly pricing from public disclosures, customer reviews, and sales conversations:

❌ No self-serve pricing page
❌ No free trial
✅ Sales demo required
✅ Annual contracts (typically 12 months)
✅ Pricing scales per user and feature tier

This pricing approach is common among legacy enterprise field sales platforms, but it creates friction for small and mid-sized distributors who want predictable costs.

What Does Repsly Actually Cost? A Retail Operator’s Guide

Here’s what I’ve learned from talking to other retail ops managers, merchandising directors, and DSD supervisors who’ve gone through the Repsly buying process.

How They Build Your Quote

Every Badge Costs Money

Repsly bills per seat – and they count everyone. Your route drivers, merchandisers, territory managers, even the ops coordinator back at the office checking compliance dashboards. Each one’s a paid license.

If you’re running a 50-person field team, you’re paying for 50 seats. Seasonal ramp-ups? You’re either paying for licenses you’re not using during slow months, or scrambling to add seats when things get busy. Not ideal for CPG brands with seasonal velocity or beverage distributors managing summer peaks.

Two-Tier Reality

Most buyers I talk to end up in one of two buckets:

Standard Tier gets you the basics:

Route tracking and visit logs
Planogram photo capture
Basic surveys and shelf audits
Standard reports (think: visit compliance, time-in-store)

Premium/Enterprise unlocks what you probably actually need:

Custom dashboards for regional managers
Real analytics (not just raw visit data)
Retail execution scorecards
Better API access for connecting to your DMS or ERP

That gap between tiers? It’s wider than the empty space where your competitor’s product should be on shelf. Make sure you’re getting quoted for the right one.

Locked-In Annual Contracts

Almost everyone I know who’s bought Repsly is on annual contracts with upfront payment. Which is fine if your business is stable, but rough if:

You’re a startup CPG brand still figuring out field team size
You’re a distributor with heavy seasonality (looking at you, beverage and ice cream folks)
You’re testing a new market and might need to pivot quickly

There’s usually not much flex to downgrade mid-contract without losing money you’ve already paid.

The Costs Nobody Mentions in the Demo

💡 Real talk from someone who’s been through implementations: The sticker price is never the final price.

Watch for these add-ons:

Implementation and training – Getting your team onboarded isn’t free. Expect fees for setup, data migration, and training sessions
Custom report building – Those beautiful reports in the demo? Yours won’t look like that out of the box without paying extra
Advanced analytics packages – Sold separately, naturally
Integration work – Connecting to your DMS, ERP, or ordering system often costs extra
Additional admin seats – Because the base package rarely includes enough

I’ve seen final contracts land 20-30% higher than initial quotes once all these surface. Ask about total cost of ownership upfront, not just platform fees.

What Repsly Does Really Well

Credit where it’s due – Repsly built its reputation for good reasons:

Strong Retail Execution Tools – The planogram verification, shelf audit, and compliance tracking features are solid. If you’re managing merchandisers in grocery, drug, or convenience channels, they’ve got the capabilities.

Photo Documentation That Works – Field reps can quickly capture before/after shots, out-of-stocks, competitive sets, POS placement. The image quality and tagging system are better than a lot of competitors.

Enterprise-Grade Reliability – They’ve been around. They’re not going to disappear next quarter, and they can handle large distributed teams without falling over.

Decent Offline Mode – Your reps can work in stores with spotty signal and sync later, which matters in big-box retail basements or rural accounts.

Where the Wheels Come Off

But let’s talk about the stuff that frustrates retail operators:

The Pricing Blackout – Not knowing what you’ll pay until you’re three calls deep with sales makes budgeting and vendor comparison nearly impossible. When you’re presenting to finance, “we’ll find out eventually” doesn’t fly.

Implementation Takes Forever – Most people tell me 60-90 days to get fully rolled out. That’s a long time when you’re trying to improve retail execution now, especially during critical selling seasons.

Field Reps Struggle With the UI – Here’s the thing: your merchandisers aren’t software engineers. Repsly’s interface isn’t bad, but it’s not intuitive enough for someone doing 12-15 store visits a day. Expect weeks of training and lots of support calls early on.

Missing the DSD/Distributor Side – Repsly was built for field execution and retail audits. Period. If you’re a distributor who needs route accounting, B2B ordering, delivery tracking, or invoice management, you’re going to need other tools. It doesn’t handle the full wholesale workflow – just the in-store piece.

This is huge if you’re running DSD operations. You’ll end up paying for Repsly plus another system for order management and delivery, which gets expensive and creates data silos.

Should You Buy Repsly?

You’re probably a good fit if:

Retail execution and merchandising compliance are your #1 priorities
You’re a CPG brand managing a field merchandising team (not handling fulfillment yourself)
You’ve got budget flexibility and can absorb surprise costs
Your team has time for thorough training and a longer ramp-up

You should probably keep shopping if:

You need transparent pricing to make a decision (and not get surprised later)
You’re running DSD routes and need integrated ordering/delivery tools
You want something field reps can learn in a day, not a month
You’re a distributor managing the full wholesale cycle, not just retail execution

Before You Sign Anything

Get these questions answered in writing:

What’s the total first-year cost including implementation, training, and integrations?
Which features are in my quoted tier vs. require upgrades?
What happens if we need to scale up or down mid-contract?
What are the ongoing costs after year one?
How long is typical implementation for a team our size?

Repsly’s a legitimate platform with real capabilities. Just make sure you know exactly what you’re paying for and whether it actually fits your operation – before you’re locked into that annual contract.

Repsly vs SimplyDepo: Pricing & Value Comparison

For teams evaluating alternatives, SimplyDepo offers a more modern and transparent approach.

You can see a full breakdown here:
👉 Repsly vs SimplyDepo Comparison

Key Differences at a Glance

Category	Repsly	SimplyDepo
Pricing Transparency	❌ Quote-based	✅ Clear, predictable plans
Free Trial	❌ No	✅ Yes
Contract Flexibility	❌ Annual commitments	✅ Flexible scaling
B2B Ordering	❌ Limited	✅ Native wholesale ordering
Inventory Sync	❌ Not core	✅ Real-time inventory
Accounting Integrations	❌ Limited	✅ QuickBooks, Stripe
Mobile Usability	⚠️ Functional	✅ Best-in-class UX

Why Many Distributors Choose SimplyDepo Over Repsly

SimplyDepo is purpose-built for CPG brands, wholesalers, and distributors, not just field reps.

SimplyDepo Advantages

✅ Transparent pricing
✅ Fast onboarding
✅ Designed for wholesale workflows
✅ AI-driven sales insights
✅ Built-in B2B ordering portal
✅ Seamless integrations (QuickBooks, Stripe, Zebra scanners)

💡 Pro Tip: If your reps take orders, manage inventory, or service wholesale accounts, SimplyDepo replaces multiple tools Repsly doesn’t cover.

G2 Ratings: Repsly vs SimplyDepo

Customer reviews further highlight the difference:

Repsly: ⭐ 4.2 on G2
SimplyDepo: ⭐ 4.7 on G2

Users consistently cite ease of use, onboarding speed, and support quality as reasons for higher SimplyDepo ratings.

When Repsly Pricing Makes Sense

Repsly may be a fit if:

You have a large enterprise field team
Your primary focus is audits and activity tracking
Budget transparency is not a priority

However, for distributors and brands that need ordering, inventory, payments, and sales execution in one platform, Repsly often falls short.

When SimplyDepo Is the Better Choice

SimplyDepo is ideal if you:

Want predictable pricing
Need wholesale ordering built-in
Sell via field reps, inside sales, or self-serve portals
Care about fast setup and adoption
Want a platform that scales with growth

FAQs: Repsly Pricing

Is Repsly pricing public?
No. Repsly uses a quote-based pricing model that requires a sales conversation.

Does Repsly offer a free trial?
No free trial is publicly available – only demos.

Is Repsly priced per user?
Yes, pricing typically scales by number of users and feature tier.

Is SimplyDepo cheaper than Repsly?
SimplyDepo is generally more cost-effective due to transparent pricing and fewer add-ons.

Which is better for distributors?
SimplyDepo is purpose-built for B2B distribution, while Repsly focuses on field execution.

Repsly Pricing: What It Really Costs