Have you ever thought of running an eCommerce on social media platforms?
If yes, you need to know the differences between two of the best platforms that exist out there: Instagram vs. TikTok.
Here is a comparison between these two social networking apps when it comes to using Shopify to sell your products online.
What is Shopify?
Shopify is a perfect tool for online marketers that includes a piece of software for purchasing products in physical stores. It gives retailers the chance to design a multi-channel experience that promotes the brand.
You may build a website using this subscription-based platform and utilize their shopping cart solution to sell, ship, and manage your item.
It includes a number of features that make it easy for you to examine every facet of your online business. Users may create unique online experiences for clients using these technologies, maximizing Return On Investment (ROI) on marketing expenditures.
By automating customer relationship management, inventory management, transactions, and other processes, the technology also contributes to overall cost reduction.
Shopify operates utilizing a monthly subscription-based Software as a Service (SaaS) model. You don’t have to bother about maintaining or updating software or web servers because it is a cloud-based solution.
You now have the freedom to manage your company from any location with an internet connection. With Shopify, you can use the online shop builder and themes to alter the design and feel of your online business. In as little as 15 minutes, anyone can open a Shopify store.
TikTok Shopify Integration
With around 1 billion active members, TikTok is presently the most popular social network worldwide.
Digital marketers are paying close attention to it as a potentially fruitful platform for promoting any item or service.
Recently, there was excellent news for Shopify store owners as Shopify announced a collaboration with TikTok to expand store owners’ access to this popular social media platform.
You can easily start selling on TikTok by creating a TikTok account, connecting it to Shopify, and showcasing your products in the eyes of countless audiences.
Merchants may put TikTok Pixel on their Shopify stores through the TikTok channel and track the effectiveness of their TikTok Ads.
The creators of TikTok incorporated creative tools like short video templates and transitions that may produce eye-catching TikTok clips to make it almost straightforward for users to generate content for the platform.
In addition, TikTok is prepared to provide merchants with $300 worth of credits to test a TikTok ad campaign before investing in the channel in order to draw in more retailers and marketers.
How to start TikTok Shopify?
The TikTok app is available in the Shopify App Business, where you can download it and add it to your Shopify store.
To add the TikTok channel to your Shopify store, click “add app” while you are on the TikTok app page.
The TikTok channel will show up on the Shopify Admin Dashboard’s left sidebar after the installation is complete. From this panel, you should be able to link your Shopify store to your TikTok For Business account.
I’ve already signed into my account on the following screen, so I’ll just click Connect. By utilizing “Switching User,” you may utilize your own accounts or switch users.
A Tik Tok Business Dashboard will show up once you have successfully connected to your shop. This is where you can manage your Tik Tok business account and fully set up your store’s Tik Tok channel.
How to promote your Shopify on TikTok?
We can begin producing TikTok content to promote your company once the TikTok channel is up and running on your store. If you don’t know how to build a film like that, you may locate the tools on the Tik Tok Business Dashboard. Short movies with effects and music make up the majority of the material on TikTok.
Please visit https://ads.tiktok.com and log in with your company account before creating your first TikTok clip.
After that, you may create TikTok movies on this page by checking the Main menu, Assets > Creative. To access the Video creator panel, please click the Create button.
This is the video creation panel, which provides three alternatives to assist you in producing a whole advertisement video.
To make a video slideshow for commercials. This movie will be built using an editable and customizable template.
This Smart Video function will create videos with music when you upload the product photographs. Due to the abundance of special effects and music options, learning a new video editing program or locating a song that isn’t protected by copyright is no longer necessary.
Smart Video Soundtrack
If your video doesn’t have a soundtrack, don’t worry. Let TikTok’s Smart video soundtrack help you discover one. All you need to do is submit the original video to this program, and the clever technology will create background music for your silent film.
The following stage, creating a campaign, should be taken once your video content is complete. Please choose the Create an Ad button located in the middle of the TikTok Ads Manager dashboard page.
You will have the same menu as other Ads platforms with Awareness, Consideration, and Conversion options under the Advertising Objective setting. The A/B Testing function on this page is the area on which you should concentrate.
Instagram Shopify Integration
Instagram launched Instagram Shopping in 2018, and this was the start of the integration of Instagram and Shopify.
This has several advantages like:
- Product tagging is a function used by online retailers and influencers. This may be found in the Instagram feed or the aforementioned tales feature.
- The goods that viewers wish to learn more about are selected by clicking on them in the image. This directs users to the product’s retailer’s Instagram storefront.
- Without leaving the app, interested viewers make purchases directly from Instagram. Please be aware that this currently only works for users in the United States; viewers from other countries will need to click the “view on website” option to view the product on your Instagram shop.
To do that, your brand must first be qualified to use the Instagram sales channel in order to connect your Instagram business account to Shopify. You must fulfill the following conditions in order to perform this:
- You must sell tangible products at your business.
- You must reside in a nation that accepts Instagram sales.
- Facebook’s commerce guidelines and merchant agreement must be followed by your brand.
You’ll need an Instagram business profile if you want to sell on Shopify. If your Instagram account is already a standard Instagram account, switching it to a business profile is simple. Just go to “Settings” on Instagram and choose “Switch to Business Profile.”
In addition to enabling you to sell on the platform, this will also provide you with analytics so you can understand your audience better and use this information to your advantage when it comes time to launch marketing campaigns.
Setting up a Facebook sales channel will be another piece of the jigsaw, allowing you to tag your items in Instagram posts.
This is possible using Shopify. Facebook may be chosen by clicking the “+” sign next to “Sales Channels.”
You may then select the Facebook page you want to utilize with Shopify and log in to your Facebook account.
After completing all of that, you must provide Shopify access to administer your page. The waiting game must then begin. You may have to wait up to 48 hours for your store to be authorized.
You must connect Facebook Shop to your Instagram account when it has been authorized. By navigating to Settings, choosing “Shopping,” “Products,” and then your preferred product catalog, you may accomplish this.
Before you are able to produce shoppable posts, you must wait for Instagram to approve your account once more.
The Instagram sales channel inside Shopify must be turned on as the last step. You will click the “+” button next to “Sales channels” and select “Instagram” in the “Add sales channel” dialog box, just as you did to link to Facebook. To authenticate, click “Add channel” and then sign in to your Facebook account.
You may begin tagging your items now that everything is configured to function correctly!
This applies to both newly created and existing Instagram posts. Simply touch “Share” and then “Tag Products” to share a post. You touch on the goods in the image to pick them, then you type their names and choose the order you want them to display.
When ready, choose your desired goods, then touch “Done” and “Share.”
TikTok vs. Instagram: the Best One for eCommerce
Now it’s time to compare these two platforms:
- More than 2 billion people regularly use Instagram.
- Instagram users are younger than 34 percent of the time.
- The largest demographic, with 31.2 percent of all Instagram users, belongs to the 25–34 age range.
- 500 million people use Instagram stories on a daily basis.
- Over 3.5 billion people have downloaded TikTok globally.
- One billion people use TikTok each month globally.
- The average time spent on TikTok in the United States is 38 minutes.
- TikTok is a sound-based platform.
- TikTok is seen as a successful marketing medium by 24% of marketers.
The business has increased the length restriction for TikTok movies from the original 15 seconds to 60 seconds when you combine 4 separate 15-second pieces.
On the other hand, Instagram Video posts can be between 3 seconds and 10 minutes in length (60 minutes for selected accounts).
Besides, Instagram has some other video features like Stories, Live, IGTV, and Reels, so it gives you more opportunities in video marketing.
With a wide range of enjoyable voice editing capabilities, TikTok is also better in terms of voice effects. You cannot, however, include sound effects in your videos on Instagram.
Initially, Instagram did not let business accounts use sponsored marketing features on Reels, but this seems to be changing.
In the past, you had to produce content and promote your goods and services using it. In that case, influencer marketing was also helpful.
TikTok, on the other hand, offers certain sponsored substitutes, making it significantly superior to Reels in terms of marketing. Actually, Instagram doesn’t allow you to monetize your work, but Instagram Reels does.
To put it another way, TikTok is a much better platform than Reels for creating and promoting sponsored content.
Overall, both of the applications, TikTok and Instagram, are engaging and enjoyable. In terms of marketing and promotion. Focusing on one of them while cross-promoting their content on the other platform would be the best course of action for small businesses.