A product description is not just a piece of text; it is your opportunity to present your sales pitch to your potential customers. A well-written product description would serve as a primary source of information about the product itself and would definitely influence the purchase decision of a customer.
You would be surprised to know that over 78% sales in the ecommerce platform happen because of strong product descriptions.
Subsequently, poor descriptions can result in an over 30% cart abandonment rate. This shows how important a product description is these days.
It doesn’t matter whether you’re just starting or have experience in the ecommerce world; it is very important to focus on the quality of your product descriptions.
In this guide, we’re going to discuss in detail some of the best tools that can help you write descriptions that would definitely get conversions.
Let’s start with the basics….
What to Consider When Writing a Product Description?
Before we discuss the best tools, it is important to understand what makes a description get more conversions:
- First and foremost, it should have a clear value proposition. It should tell customers about the problems it would solve and how it would value them.
- It should have an emotional appeal and should connect with the wants or pain points of buyers.
- The description must be optimized so that it ranks well on Shopify search results as well as on Google’s serps.
- It should be written in a scannable format. (Bullet points, clear headings, CTAs, etc.)
- Your Shopify product description must be clear, transparent, and should have a confident tone.
Now that you know about the important characteristics, let’s get down to the details of the tools.
Top Writing Tools for Creating Shopify Product Descriptions
Here are some of the best tools that can help you write the best descriptions:
1. Google’s Gemini
Gemini is a generative tool that can answer your common queries and provide detailed responses to your questions. You can use this tool to create product descriptions that can be used as a reference or guide.
This is a free tool that can create all kinds of content, so if you have never created a description before, you can easily take advantage of it.
You can describe your product and get a complete description copy in seconds. You can also create layouts, images, CTA, and FAQs based on the information you provide.
Here, an important thing that you need to understand is that this generative tool can surely create logically accurate content, but it would not get much engagement as it lacks human touch, so always humanize it before putting it on your store.
2. Humanizeai.net
Humanizing text is very important, especially if you are getting it from AI tools. This AI humanizer can easily identify robotic elements in your content and can rephrase them into something that sounds more engaging.
As mentioned before, your product description needs to be simple & straightforward if you want to get conversions. This humanizer tool can remove uncommon words, passive voice, and other elements that might be making the description confusing or hard to understand.
This humanizer tool is free and very easy to use, which makes it an ideal solution for those who don’t have writing skills or experience and are heavily relying on AI text generators.
3. iDetect.org
It would not be wrong to say that people today are not interested in reading robotic content, as it simply doesn’t connect or convert.
Therefore, it is important to ensure that your descriptions don’t sound fake or overly formal, even if you haven’t used AI tools.
This AI detector can easily highlight content that sounds similar to a GPT-written draft. If you find AI instances, you can easily remove or rephrase them differently.
This tool helps you make sure that every part of your description sounds natural and authentic.
4. Grammarly AI
Grammarly is an AI grammar corrector tool that can help you find and fix all kinds of human errors in your descriptions.
It is important to understand that any errors in your product description would poorly reflect on the quality of your products. Therefore, it is important to ensure quality.
This tool is powered by AI and can easily detect errors that would often go unnoticed during manual checking and editing tasks.
It also offers real-time suggestions for improvements through which you can easily uplift the quality of your descriptions.
Here, you must also know that if you’re using the premium version of Grammarly, you can also find out if your descriptions are similar to any of your competitors using the plagiarism checker.
5. PlagiarismRemover.co
Plagiarism Remover is yet another helpful utility that can assist in writing a powerful product description. This tool, as the name suggests, can help you eliminate all kinds of duplication from your writing.
In case you’ve found out excessive similarities in your description with another one of your competitors, you must rephrase and ensure originality. You can easily do so with this tool.
It uses NLP and other advanced rewriting technologies, which makes it capable of restating your entire description differently without changing its underlying context or intent.
The thing we like about this tool is that it also comes with a built-in plagiarism checker, which allows you to check your revised descriptions for unwanted plagiarism.
Conclusion
It is important for you to understand that your Shopify product description is your silent salesperson.
With the right writing tools, you can automate the grunt work while still delivering persuasive, brand-aligned descriptions that would get you maximum conversions.
In this guide, we have discussed in detail what a product description is, its important characteristics, and the best tools that can help you write the best ones that would get conversions and increase your sales.
Remember that the purpose of AI tools is to offer assistance. You must avoid over-reliance on them and make sure that the final copy has been edited and optimized by you!