We all have been there, developed a super-fast store from a reliable company like IKONIC US. What happened next? Now you watch your customers leaving the Shopify store after putting stuff into the cart? Although you did get the store right, you can’t figure out why it is happening. Well, you are not the only one. A study found that the average cart abandonment rate is 69.99%. With such a high ratio, you might wonder how you will get things straight. But fret not. Like always, we have a solution.
Your Shopify Customers May have Abandoned Carts But This Email Strategy Will Bring Them Back For Sure
To fix this issue in the Shopify store, you need an email strategy. According to research, 44.1% of abandoned cart emails are opened. Almost a third of clicks on abandoned cart emails (29.9%) lead to a recovered sale. For this email strategy, you need to understand why your shopper left. Was he just a “window shopper” who saw a Black Friday deal and added it to the cart on a whim? One other reason can be that your offer was not compelling enough or your checkout process is a bit more technical. The first thing that you need to do is analyze why your customers have left the cart. If you have pointed out your exact issue, then let us move forward to how you can send emails to reduce the cart abandonment rate.
Make Them Open Your Email
Okay, first things first. You need your customers to open your emails. Your email opening rate and CTR are inextricably linked because if your subscribers don’t open your emails, they won’t click on any of your links. Improving your open rates is thus an excellent place to begin.
There is a simple rule for increasing conversion rate, Personalization, Personalization, and Personalization. Changing the sender’s name and the subject line is one of the best techniques to ensure subscribers open your emails. Why not try using a specific individual’s name as the sender instead than your company name?
Using the first name may appear to be a tiny thing, but it can make a significant difference. According to research, adding a personal name can raise open rates by up to 35%.
Another important influence in whether or not clients open your emails is the title. Shorter topic lines may increase open rates.
Here are a few more pointers to help you enhance your subject lines:
- Use the buyer’s first name in the subject line.
- Don’t bother asking questions. Open rates are lower for subject lines that end with a question mark.
- Avoid using emojis in the subject line; this may turn off many individuals.
Take Away Their Hesitation
You’ll want to grab users’ attention using short, quick, and urgent sentences in your email copy. After all, urgency is a well-known psychological motivator. You can also be fun with your call to action and pitch for people to re-engage, depending on what works best for your brand language.
“Oh no! You’ll miss out on cuddling your dinosaur plushie if you wait too long.”
“You only have 17 hours until your offer expires.”
You can also try including social proof to demonstrate that other customers like their abandoned product. Customer reviews are becoming increasingly crucial in the modern consumer’s decision-making process. Therefore including a direct statement or endorsement of the product in question increases the likelihood that users will take action.
Another option to address users’ concerns about checking out with an item in their basket is to explain the security of their money and a simple return policy. Addressing these pain points in your email message might give your users the confidence they need to execute the required action.
Give Them A Special Offer Or Discount
Another strategy to increase conversions from abandoned basket emails is to offer your visitors a unique discount on the product or products in issue. You can further incentivize speedy action by framing your offer as a last-chance or time-sensitive offer. If you’re aiming to sell out a specific product category towards the end of a season, for example, some firms may benefit from going the additional mile and offering a discount on a specific group of items in their inventory.
It may be worthwhile to offer a seasonal discount on items such as Halloween costumes, Christmas decorations, and so on. Using promotions or discounts to encourage users to return to their carts can be an effective method for increasing engagement with these campaigns.
Optimize Emails For Mobile
According to a Placed study, up to 73% of shoppers use an average of two shopping apps.
Another 42.8% of buyers check for coupons on their mobile apps, compared to 35.9% on print media, 16.8% on desktop, and 28.8% on mobile apps (all three channels). Based on these findings, you should optimize your abandoned cart emails for mobile devices to enhance conversion rates.
You can put this concept into action by creating responsive emails that look good on a variety of mobile devices with varying screen widths. Or you may include a cart session link, which allows customers to click and return to the point on the checkout page where they left off. Including a CTA with eye-catching colors and fonts can also increase the likelihood that your prospects will click the abandoned basket email and complete the purchase.
Recommendations That Are Appropriate
You can grab your reader’s attention in yet another tried-and-true way by including some product recommendations in the email you send them. This helps to attract customers who are on the fence about making a purchase by recommending complementary items that can pique their interest or inspire them to return to their carts. Your customer’s interest must be directly related to the content of the email you send them for you to have any chance of increasing your click-through rate. You have the advantage of knowing exactly what your target audience already wants if you build abandoned cart emails for customers who have shopped on your website but have not completed their purchase.
Suppose your email solution is coupled with an AI-powered product recommender. In that case, it will be simple for you to compose a personalized email that contains product recommendations that are specific to the interests of a particular consumer. In such a case, you might want to try segmenting your target audiences according to the products they removed from their shopping carts. Then you can utilize A/B testing to optimize the product recommendations that each segment receives. You will be able to adapt future recommendations to your customer base in a manner that is more effective if you measure the CTR of these tests.
Include a compelling CTA
Without a compelling call to action (CTA). An abandoned cart message is incomplete. People are taken back to their shopping carts so they may complete their purchases when they click the CTA button. Words that encourage action should be included in it more than anything else, as this will be the most effective way to encourage people to move forward with the process. Consider the use of phrases such as “get,” “shop,” and “purchase.” It is considerably more compelling than merely saying “click here,” and it informs readers of the next step they need to take.
If you have more than one call-to-action button that you’d like to include in your reminder, you certainly may. For instance, you may choose to include one in the header and two in the body of your document. Both can be placed on the same page, one above and one below the copy. The objective here is to provide recipients with as many opportunities to click on a relevant shopping basket link as is humanly practical.
Split Test Your Emails
If you are new to email marketing, it is possible that, at first, it will feel somewhat daunting to you. You might make things simpler for yourself by selecting one of the points discussed in this article and then conducting an A/B split test on that specific aspect of your email marketing campaign.
Your email marketing provider needs to make it simple to test variations of the following, among others:
- Email subject line
- Email content Images
- Text for CTA
- Buttons versus. Hyperlinks
Split testing two alternative calls to action (CTAs) to determine which one is more successful than the other is a smart place to start. You might also try out a few different button colors to see which one receives the most positive response from your target demographic.
Rolling It All Up
Cart Abandonment strategy is not a game of 5 minutes. It takes time and optimization. Don’t send just a single email and call it a day. You have to constantly monitor and refine your strategy to decrease the abandonment rate of a Shopify store.