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Digital marketing and search engine optimization have become increasingly important to the success of many businesses operating online. Many important aspects go into connecting consumers and brands, such as search engine marketing, optimization (SEO), content, and much more. How these things work together is also very important.

It is not sufficient for a commercial enterprise to merely have a website to boost its online presence and make it easier for customers to engage with the company. It is essential to implement cutting-edge SEO strategies and to keep oneself current on these strategies if one wishes to improve the search experience of all users. By enrolling in a digital marketing bootcamp, you will have the opportunity to gain a comprehensive understanding of these strategies. Put yourself in a position to handle more advanced work in the future, and get a head start on building a digital marketing mindset by solving problems using critical digital marketing strategy.

In this piece, we will look at some of the things you should never do when it comes to SEO, as well as some of the things you should do when it comes to SEO.

I. Healthy SEO strategies and tips:

Intention of Search

Writing excellent content is not enough if the people who read it are not interested in the same things you are. Make sure that the content you create is relevant to the users’ search intentions, as this is becoming an increasingly important factor to consider to increase the number of people who visit your website and its position in the search engine rankings. The primary goal of search intent, also known as user intent, is to provide users with the most relevant results to their specific queries.

  • Pay attention to the three aspects of content known as the “three Cs”: content type, content format, and content angle.
  • Select keywords with a distinct meaning behind them and provide the content users want.
  • Make sure to use subheadings and keep the number of pop-ups to a minimum.
  • Include media such as videos and pictures to make the information you provide more easily understandable.
  • Re-optimize previously optimized content with regard to search intent. 

Optimization of Photographs and Videos

It is essential to include interesting images, videos, and other forms of rich visual content objects on your website pages as well as the content you share on social media if you want to draw in an audience, keep a visitor’s interest, improve the quality of your pages, and improve your search engine rankings. These kinds of visual treats, in contrast to lengthy articles, will communicate very clearly what your content is all about.

  • Choose visuals that are pertinent to the information you are sharing, and also produce videos.
  • It is best to save photos and videos in the smallest file size possible.
  • When it is necessary, compress them while maintaining their quality.
  • Ensure that your alt tags contain some text that briefly describes the image.
  • Maintain small file sizes to ensure that your web pages load quickly.
  • You can host your video on YouTube or any other standard video hosting site and then embed it on your website. 

 Internal Linking

Internal links are any hyperlinks that take users from one page on your website to another page on the same website. Users and search engines will use the links you provide when searching for information on your website. Users can be redirected to relevant web pages and assisted in more easily navigating a website, and your search engine optimization efforts can be boosted with the right internal linking strategy.

You can improve the internal linking on your website by –

    • establishing links from pages with a high authority score to new pages
    • Increasing rankings through the use of appropriate anchor text
    • incorporating new links into older content Modernizing your high-performing older content by adding new links with potential value
    • removing links that aren’t necessary from the content of your website, maintaining a reasonable number of internal links, and creating meaningful internal links by considering user intent. 

     PPC ads, also known as pay-per-click ads

    Pay-per-click, also known as PPC, is a model of online advertising in which an advertiser pays a publisher each time one of their ads is clicked on by a user. This is one of the main frameworks which is used to bring traffic to websites. Automation, audience targeting, and increased privacy are some of the most recent trends in PPC.

    • To attract a sizable audience, incorporate video advertisements into your pay-per-click (PPC) marketing strategy.
    • Ensure that your content is optimized for long-tail keywords.
    • Develop appealing landing pages.
    • Invest in advertisements on social media.
    • Create an attention-grabbing headline and an unmistakable call to action (CTA)

    II. Avoiding Unhealthy SEO Strategies

    Your SEO rankings may be better if your website is properly optimized. Maintain a close eye on the overall performance of your website, as well as its responsiveness on mobile devices, page load speed, cache memory, and web navigation. Avoid engaging in these problematic behaviors:

    • Google will penalize websites that overuse keywords in their content. Use your intelligence to locate topics and keywords. Use keywords that are related to your topic as well as long-tail keywords.
    • Comments that are just spam can effectively end any conversation. Installing a WordPress plugin that filters comments on its own automatically will prevent this issue from occurring on your site.
    • A satisfactory user experience might result in a higher bounce rate. To quicken the speed of your site, provide informative content and use the PageSpeed insight tool.
    • Plagiarism in content is a serious problem that will lead to copyright issues. You can create original content with the assistance of professional content writers.
    • Duplicate pages need to be clarified for search engines. If you find duplicate pages, you can tell Google which post is the original using canonical tags. 


    Over time, some SEO practices have become obsolete or even unacceptable due to the constant changes in the industry. The above-mentioned above and don’ts heavily impact the performance of a website. Refer to these to help your website rank better on Search Engine Results Pages (SERPs), therefore generating higher organic traffic and leads. making them easier to find through online searches.