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Businesses will look at many ways to increase their customer flow to enable them to make a profit. There are several ways that they might consider, which include leaflet drops if going down a traditional route, through to utilising digital technology when formulating a marketing strategy. While this has undoubted benefits it can sometimes feel a bit impersonal. 

One way around that is to employ SEO and use data-driven techniques so that the demographic of those who show interest can be targeted, perhaps using ads on social media which appear on a person’s feed. Another option is messaging, with some organisations finding themselves in a conundrum concerning sms messages vs mms. Something a business sends out blanket emails and then finds them deleted without a person even reading them for some of the following reasons. 

  • It can become monotonous and annoying when the same business continually sends out emails. Fortunately, recent developments make it possible to use a one-click unsubscribe feature to rid a person of such attention. Sometimes an individual may have inadvertently clicked to accept regular updates. If the first email following does not cover their particular interest, it is often the case they will quickly unsubscribe.
  • There is an old saying that less is sometimes more, and that is certainly true when it comes to being inundated with emails. Receiving important information about promotions is fine, but a receiver does not want to know everything a couple of times a week. It becomes a pain to delete without reading and instead, they will simply unsubscribe, making a mental note of who was sending them. A business might spend its time more productively building an app.
  • Unprofessionally constructed emails are an immediate turnoff. Not too many people will be tempted to buy something from a business that does not know how to properly showcase their items. It reflects badly and can offer an indication of their standards of production. Jumbled emails will fail to get the message across and instead will be ignored. Often permanently.
  • Emails that won’t open properly can be extremely annoying. It takes the recipient a long time to attempt to get into it and can end in frustration. That can be because it is too big, or it has attachments that can cause a system to crash. Nobody wants that possibility so they will unsubscribe and maybe refer to the law if they feel their privacy rights have been compromised.
  • Being constantly targeted in a boring unimaginative way will soon see someone receiving emails to call a day on them. Similarly, if the language used feels oppressive trying to make a sale, or it is simply not of much interest. A better way is not to overdo the sensing, and when one goes out, make it interesting and look at it from a potential customer’s point of view. 

Sending out repetitive and poorly constructed emails which are of little interest, or pitch themselves badly, are a short cut to the recipient reaching for the one-click unsubscribe feature.