Any store invests much money in SEO promotion, hoping to reach the SERP top. But they have one problem – low-quality content. It is easy to ascertain this. Just go to the websites of several eCommerce stores. Whether you are running your business on an eCommerce store or doing dropshipping, it’s crucial to create appealing content for your sites. This article will show 5 eCommerce content examples to boost your marketing campaigns.
People need helpful information. The more valuable information you publish, the more likely your article will be shared. That’s why you need to create valuable content for an eCommerce store. For example:
- Top 10 shoe models for 2022
- 100+ original gift ideas for February 14
- 30 best organic cosmetics
The article should contain helpful tips, not one or two, but many, so that the customer will want to keep this material for themselves and apply your recommendations in practice. If you have no writing skills or don`t know how to hire a copywriter, you can turn to Essay Writer Pro help. Such services can take on all the writing processes.
This format of information presentation is undeservedly neglected in eCommerce. But if you use simple charts, figures, and graphs as content, you can stand out from the competition and sell more successfully.
The audience remembers well memes and funny pictures. Such content raises the mood, which positively affects promotion, and infographics have a viral effect and bring additional traffic. If the content for your eCommerce store is of high quality and engaging for your customers, the number of clients increases and your sales go up.
Designers create infographics. But you can create infographics with the help of special services if you know how to use them. Infographics can tell about your eCommerce store, its characteristics, features, products, and options for their use, and give users valuable recommendations to get them interested.
Infographics supplement the text, not a complete substitute for it. The main goal of infographics is to pique the visitor’s interest in the first few seconds and to make him stay on the website of your eCommerce stores.
Videos are an excellent option for promoting your eCommerce store, informing your audience about new products and promotions, and running contests to attract additional traffic to your website.
Videos should be original and valuable to the target audience. Quality is secondary here. You can involve professionals in creating the video for your eCommerce store or use a simple camera and tripod and do everything yourself.
Look at what the most popular video bloggers in the country are doing, take something from their practice, and analyze the most popular channels. And then create video content for your eCommerce store.
You can also capture the audience’s attention with product reviews. Buyers like to know about the live experience, the advantages and disadvantages of products, to get answers to their questions firsthand. Often reviews act as a precursor to a customer referral. A classic review always reflects the following information:
- Name of the product and its manufacturer
- Detailed and clear description
- Pros and cons
- Differences from analogs
- Conclusion: who the product is suitable for.
Content of this kind can be both text and video (of course, the audience likes video reviews better).
The guide is an informational material that helps customers choose a product that meets the cost, use, and reliability requirements.
Guides have a good effect on any topic. Users become more loyal when an eCommerce store shares objective information with the audience. If such content is exciting and valuable to the customer, it quickly moves from the potential to the real.
A guide is a material written at an expert level. Your customers are interested in the product and have many questions about its characteristics and features. You can create a quality guide only if you study your client’s problems and thoroughly understand the subject matter.
Guides as content for the eCommerce store can be divided into two categories:
- General guides. They write about product categories, for example, steam generators, hair balm, or women’s pantyhose.
- Specific guides. They describe particular product category and brand, for example, Moschino watches, Nokia phones, or Vitesse air grills.
In both cases, the main thing is to gather as many questions as possible, attractive to your audience. The banalest are:
- Where does the appliance turn on?
- Does the technique work only from the mains or batteries?
- What are the benefits of all these functions?
- Are there cheaper analogs of this too-expensive gadget?
Guides are powerful eCommerce content driving sales.
As you can see, content for an eCommerce store is not just the home page and product cards. And texts are essential not only for search engine promotion. The flow of traffic depends to a large extent on good content on your eCommerce website. The content of the site affects conversions and the final profit. I hope this article has helped you understand what kind of content your eCommerce store needs.