If you’re struggling to create social media ads that grab your audience’s attention and convert them into customers, you’re not the only one.
There’s no worse feeling than spending time and money on ads that don’t perform well. It’s difficult to feel like you’re wasting resources and not reaching your marketing goals.
At the same time, you’re competing against countless other advertisers vying for the same audience, some of which have a better success rate with their ads.
So, let’s face the facts:
It’s not an ad problem. It’s a your-social-media-ads-are-not-good problem!
Thankfully, this post showcases social media ad examples that have performed well through the years. We’ll also unveil their secrets and show you how to apply their strategies to your ads.
With these insider tips and tricks, you can create social media ads that stand out, engage your audience, and drive conversions.
Example 1: NatureBox
The NatureBox campaign targeted healthy snack lovers.
The format of Facebook Carousel ads allowed the brand to feature a diverse range of snacks, making it appealing to a wider audience.
It also helped that the brand used enticing brand-specific photos and videos, as well as clear headlines, in its ads. This led NatureBox to succeed further in grabbing attention and drawing users to its landing pages.
Example 2: ASOS
An excellent instance of a successful Instagram Story ad was created by the clothing brand ASOS. They took advantage of Instagram’s full-screen, vertical format and designed an ad with a gripping visual that showcased their products.
What makes this ad stand out is its engaging design and how it captures users’ attention with a catchy headline.
The ad follows Instagram’s recommendation for a 15-second duration but still manages to showcase multiple products with quick transitions. This keeps the viewers intrigued and wanting more.
Example 3: Sephora
Sephora, a multinational beauty retailer, successfully leveraged the Meta Business Suite for its social media campaign.
The brand’s strategy was to create a visually stunning campaign to grab the public’s attention and engage them through video ads.
Its video ads campaign featured high production value and beautiful visuals, which resonated well with its target audience. As a result, the brand saw a 41% increase in click-through rate (CTR) and a 32% higher return than they had from previous campaigns.
Example 4: Peloton #TogetherWeGoFar
Peloton leveraged its supportive community of fitness enthusiasts by encouraging them to share workout progress, achievements, and motivational messages using the branded hashtag.
This strategy reinforced the brand’s image as both a fitness resource and an engaged, close-knit community.
The brand’s #TogetherWeGoFar campaign is a perfect example of the TikTok Branded Hashtag Challenge done right.
This TikTok marketing tactic attracts user-generated content (UGC) to boost audience engagement and strengthen brand awareness. By creating an engaging campaign with a unique branded hashtag, you encourage users to participate, share, and interact with your content.
Example 5: SocialBee
SocialBee enables you to manage your social profiles more effectively and grow your audience from your desired channels, and it’s only appropriate for a social media management tool to spread the word about their brand via Facebook ads.
From the screenshot above, the copy immediately shares the tool’s benefits, which is a pain point among its users.
The banner at the bottom contains a button allowing people to reserve a tool demo to see how they can use it to their advantage.
The social media ad examples showcased above share similarities, namely:
- A good understanding of its target audience, resulting in the creation of stunning visuals and engaging content that tell a story.
- Strong headlines and straightforward copy that deliver a core message.
- Professionally made videos with crisp visuals, clear audio, and compelling storytelling to capture the viewer’s attention.
- Refined demographic information and interests, ensuring they target the right audience, which will maximize the impact of the ad.
- Engage with user-generated content by sharing or commenting on the best submissions.
- A clear call to action (CTA) within the video or the description that encourages viewers to take the next step, whether visiting your website or purchasing.
By implementing the best practices above, your businesses can create ads that help achieve your business goals.