Supporting someone who experiences mental health issues can feel overwhelming. You might notice changes in their mood and wonder if you should step in or if it would be an infringement on their privacy. The truth is that mental health challenges can happen to anyone, and while professional help is essential in many cases, the everyday support of friends and family can make a real difference.

How to recognize warning signs? How can tools like the Breeze app help? How to help someone with mental health issues? Why does your presence matter more than you may realize?

How to Know if I Should Intervene?

When someone close to you feels bad, it’s almost like we can feel their pain. This pain can feel even worse because we don’t know how to help. It’s natural to wonder: Is this serious enough for me to step in?

Sometimes even the happiest, most social people on the outside are quietly fighting their hardest battles on the inside. 332 million people now have depression [1]. Do you think each of them is sad? No, some people with mental health conditions don’t want to impose their “burden” on their close people, so they’d rather pretend everything is fine.

What signs to look for? We asked https://breeze-wellbeing.com/ to help us summarize the most important signs that someone with mental health issues looks for help:

• Talking about not wanting to live anymore, even jokingly.
• Giving away personal belongings or “putting things in order.”
• Wondering what their life, world, or family would look like/do without them.
• Experiencing hallucinations or detachment from reality.
• Noticeable decline in personal care or hygiene
• Inability to complete basic responsibilities, such as sending kids to school or checking an email
• Frequent panic attacks or sudden withdrawal from daily life.
• Sleeping far too much or hardly at all.
• Inability to maintain their previous lifestyle or interests.

It’s important to remember that these signs don’t always look the same for everyone. Listen and observe for any unusual behavior.

How to Help Someone with Mental Health Issues: Trying Breeze 

To help someone with mental health issues, you don’t want to overwhelm them. Yet you shouldn’t stay silent either. In moments like these, Breeze Wellbeing can help. All the features of the app are designed to be non-intrusive, yet considerate of personal struggles. Here’s how you can use it together:

Journaling Together

Encourage your loved one to try journaling in the app, but make it less intimidating by starting with your own example. Show them how you picked a prompt. For example, you show them a prompt, “What made me smile today?” and your short note with a photo of them.

Share how it felt to write it out and what you discovered. This demonstrates that journaling isn’t as heavy. Expressive writing can significantly decrease depressive signs already on day 5, but if continued, the benefits can persist for at least 4 weeks [2].

Mood Tracker

The mood tracker can be particularly powerful. You might share how it helped you identify emotions that you didn’t understand at first. For example, vigilance, remorse, or serenity.

Seeing emotions visually mapped out can help your friend realize that maybe they weren’t sad all of this time, but too anxious about their future. Then, it’ll be easier for them to talk about feelings that otherwise remain vague.

Self-Discovery Tests

One way to help someone with mental health issues is to try Breeze’s self-discovery tests. Understanding yourself is one of the best ways to start healing. Since the Breeze Wellbeing’s tests range from lighthearted (like humor style quizzes) to deeper ones, it’s highly recommended to avoid heavy topics like toxic traits.

Instead, explore quirky, positive quizzes together. Once they feel comfortable, you might gently introduce more reflective tests and discuss the results together. This way, self-discovery feels less like an evaluation and more like a conversation.

Relaxation Through Play

Use relaxing mini-games in the Breeze app. Even if they don’t want to “play,” you can simply turn on something like Calming Waters. The sound of waves and soothing visuals can run in the background while you chat or sit together.

 https://unsplash.com/photos/two-women-sitting-at-a-table-with-drinks-cNJGm19GKuk 

Other Ways to Help Someone with Mental Health Issues

While apps like Breeze can be the first step to approach your loved one, a real-life connection remains irreplaceable. Supporting someone with mental health struggles through consistent, small acts of care. Here are some practical ways to help:

• Talk and don’t be afraid of hard talks.

First, let them know you’re worried, but avoid making assumptions. A simple, “I’ve noticed you’ve been quieter lately. How are you doing?” would be a very useful start because the first part shows your care, and the second one invites them to a conversation. They might or might not share straightaway, but be prepared to hear something hurtful.

• Show support through actions.

Don’t just say you’re there for them, prove it. Sit with them during difficult moments, and help with errands. Every person likes to be seen and appreciated. Especially if you take off their mental load during difficult times.

• Treat them as you normally would.

One common mistake is to be overly polite or isolate them unintentionally. Continue inviting them to events, calling them, or simply chatting about everyday topics. It reminds them that they are needed.

• Listen without trying to fix.

You don’t need to have all the answers. In fact, telling them what they should do can feel dismissive. You hear it as “helpful advice,” they hear it as “Don’t they think I already thought of that?” Listen, validate their emotions, and try to understand their perspective.

• Collect helpful resources

If they ever ask for support, you’ll want to be ready. Gather contact details for local therapists, crisis hotlines, or support groups, but don’t force it on them. Keep these resources handy in case they bring up wanting help.

• Offer Practical Help

Someone who needs help with their mental health issues is likely to experience mental load. Mental load is all the invisible work the brain does in the background, and certain mental health conditions can significantly increase mental load [3].

Offering to cook a meal, help with paperwork, or do household chores together can ease this. What you should try is to create a steady, compassionate presence that helps them feel less alone.

https://unsplash.com/photos/two-woman-in-kitchen-IzVQ56mXUlU 

What Not to Do to Someone with Mental Health Issues

Supporting someone you care about also means knowing what not to do. Even with the best intentions, certain behaviors can push them away.

• Don’t impose help.

You can’t force someone into talking, therapy, or treatment before they’re ready. If you do force them to talk, they won’t be genuine, which will make them feel even worse due to masking. Pressuring backfires, making them feel judged or misunderstood.

• Don’t schedule appointments without consent.

While it might feel proactive to book a doctor or therapy session, doing so without their permission can take away their sense of control. Suggest options and offer to go with them. If they don’t want to do it now, keep the contacts in case they agree to do it later.

• Don’t center yourself.

The main rule in helping someone with mental health issues is to center their experiences. It can be painful to see someone sad, but avoid framing their problems as something they’re doing to you. Statements like, “You’re making me so worried,” or “I can’t handle this,” can increase their guilt and isolation.

• Don’t assume you know best.

Even if you’ve read up on mental health or use the Breeze app every day, resist the urge to act like the expert. Each person’s experience is unique, and the most helpful thing you can do is listen rather than dictate.

Why It Is Important to Help Someone with Mental Health Issues

Mental health challenges thrive in silence, leaving people feeling isolated and hopeless. Reaching out to someone who is going through something makes a life-changing difference. It shows them somebody out there thinks about them. And they can hold onto this in their hardest moments.

Early support also increases the chances of recovery. But don’t forget that your well-being as a person who helps someone with mental issues matters equally. You should take care of yourself. And if a person consistently refuses help, you can’t do anything about this. It’s their choice. You made what you could.

Google’s algorithm never stops changing. Some updates get announced with fanfare, while most slip by unnoticed. But here’s something interesting, if you’ve been watching the trends over the last couple of years, a pattern starts to emerge.

Google doesn’t just want content anymore. They want content that actually helps people. And yeah, there’s a massive difference between the two.

Let’s cut through all the SEO noise and talk about what really matters for ranking in 2025. More importantly, how to actually deliver it without needing a computer science degree.

The Shift That’s Quietly Happening

Remember the keyword density days? Man, those were simpler times. Then we all obsessed over backlinks. After that came mobile-friendliness. Then page speed became the hot topic. Then it was all about user experience signals.

Now? Google’s gotten scary good at figuring out whether your content genuinely helps people or if it just… exists. You know, taking up space on the internet in hopes of ranking.

They’re not just scanning for keywords like robots anymore. They’re trying to understand if visitors actually get what they came for. Did they stay and read? Find their answers? Maybe even bookmark your page?

This shift changes everything. The old bag of tricks? Pretty much useless now. Keyword stuffing got buried years ago. Thin content targeting obscure long-tail keywords? On its way out fast. Those generic “best practices” posts that could’ve been written about literally anything? Google’s pushing them down the rankings.

What works is straightforward (though definitely not easy): create content that solves real problems for real people.

Search Intent Is King Now

You’ve probably heard the term “search intent” thrown around. Most explanations overcomplicate it, honestly.

Here’s the simple version: Google wants to match searchers with exactly what they’re hunting for. Not something close. Not something related. The exact thing.

Let’s use a real example that shows this in action.

Someone types “running shoes” into Google. What are they actually after?

• Shopping for running shoes right now?

• Learning about different types available?

• Reading reviews before buying?

• Understanding how to pick the right pair?

Google’s job is figuring that out using context, search history, and patterns from millions of similar searches. Your job? Create content that matches what Google thinks that person wants.

Want to know the easiest way to check search intent? Just look at what’s ranking on page one right now. Google’s already done the heavy lifting, you just need to observe the pattern.

All product pages at the top? That’s transactional intent. Bunch of “how to” guides? Informational intent. Comparison articles everywhere? People are in evaluation mode.

Match that intent or don’t bother. Really, it’s that black and white.

E-E-A-T Still Matters (Actually More Than Before)

Google’s E-E-A-T guidelines aren’t exactly new—Experience, Expertise, Authoritativeness, and Trustworthiness have been around for a while. But in 2025, especially after those Helpful Content updates, they matter more than ever.

Here’s what this looks like in the real world:

Experience: Can you prove you’ve actually done what you’re talking about? Generic advice copied from ten other articles won’t cut it anymore. People want specific examples, real results, actual stories from the trenches.

Expertise: Do you really know this stuff? You don’t need fancy credentials, but you do need to show understanding that goes deeper than surface-level regurgitation.

Authoritativeness: Are people in your field recognizing you? This includes clear author bios, credentials where relevant, and mentions from other respected sites in your niche.

Trustworthiness: Can readers actually trust what you’re saying? That means citing real sources, being upfront about any affiliations, and not making wild claims you can’t back up.

The sites crushing it in competitive spaces aren’t just pumping out content. They’re building real authority. Clear author bios. Reputable source citations. Proof for their claims—not just statements.

If you’re in B2B or SaaS, this becomes even more critical. There are smart ways to establish topical authority that go way beyond just hitting publish consistently.

User Behavior Signals Actually Impact Rankings

Google watches what people do after clicking your result in search. These behavioral signals? They matter more than most people realize.

Dwell Time: How long are people sticking around on your page? If they’re clicking back to Google after ten seconds, that’s basically a neon sign saying “this page sucked.”

Pogo-Sticking: That’s when someone clicks your result, immediately bounces back to Google, then clicks a different result. Google reads that loud and clear—your page didn’t satisfy what they were looking for.

Engagement: Are visitors actually scrolling? Clicking your internal links? Doing anything besides hitting the back button?

You can’t game these signals. The only real way to improve them is creating better content that keeps people engaged.

That means:

• Getting to your point fast (nobody wants a 500-word intro)

• Breaking up walls of text with subheadings that help people scan

• Using real examples instead of vague hand-wavy advice

• Making sure pages load lightning-fast and work perfectly on phones

• Adding internal links that people actually want to click

Depth Beats Length Every Time

Can we kill this myth once and for all? Longer content doesn’t automatically rank better.

Google doesn’t care if you wrote 500 words or 5,000. They care if you completely answered what someone searched for.

Sometimes that takes 300 words. Sometimes it takes 3,000. What matters is depth, not hitting some arbitrary word count.

Shallow content repeats the same points in slightly different words. It’s focused on padding word count. Answers questions halfway or stays frustratingly vague.

Deep content covers all angles of a topic. Anticipates the follow-up questions. Gives specific, actionable information people can actually use.

A tight 600-word article that thoroughly answers a specific question will destroy a rambling 2,500-word piece that dances around the topic without really saying anything.

Stop writing to word counts. Write until you’ve fully addressed the search query. Then stop.

Technical Stuff You Can’t Skip

Great content means nothing if your technical SEO is a disaster. Google needs to crawl, understand, and index your pages properly.

Core Web Vitals actually matter now. These measure real user experience—load speed, visual stability, and interaction responsiveness.

Mobile-first indexing is the default. Google uses your mobile site for ranking, even in desktop searches. If your mobile experience is rough, your rankings tank.

Structured data helps Google understand your content better. Not technically a ranking factor, but it enables rich results that can massively boost click-through rates.

Site architecture affects crawling and comprehension. Bad internal linking creates orphaned pages. Confusing navigation leads to dead ends. Clean architecture makes everything work smoothly.

Modern AI-powered SEO tools can handle a lot of technical work now—finding issues and even implementing fixes automatically. Super helpful for teams without dedicated technical SEO people.

Good news though—you don’t need to be a developer. Regular audits using tools like Screaming Frog or Sitebulb catch most problems before they blow up.

Build Topic Authority, Not Just Keyword Rankings

Google’s shifting toward understanding entire topics, not just isolated keywords. They want sites that are comprehensive resources, not just collections of random keyword-targeted articles.

Instead of isolated posts, you need topic clusters—groups of related content covering a subject from every angle.

Say you’re targeting “email marketing.” Don’t just write one article. Build out:

• A core pillar piece on email marketing fundamentals

• Supporting articles on specific aspects (deliverability, list building, automation)

• Detailed guides for different use cases (e-commerce emails, B2B newsletters)

• Everything internally linked to show relationships

This signals to Google that you’re an authority, not just someone who wrote one article hoping to rank.

What’s Actually Working Right Now

Let’s get tactical. Based on what’s winning in 2025:

Answer Specific Questions Fully Use Google’s “People Also Ask” and “Related Searches” to find real questions. Then answer them completely. Don’t bury the answer—put it right up front.

Show Your Work Include examples, case studies, screenshots, real data. Specific always beats generic.

Make Scanning Easy Most people scan before committing to read. Use descriptive subheadings, short paragraphs, bullets where they make sense. Let people find information fast.

Update Old Stuff Google likes fresh, current content. Go back and update existing articles with new information, better examples, current data.

Focus on Converting Pages Not everything needs to be a blog post. Alternative pages, comparison pages, solution-focused landing pages often rank well AND convert better. Tools like SeoPage.ai specialize in building these high-intent pages quickly, which helps when you need to cover multiple competitors or use cases fast.

Link Internally with Purpose Connect related content. Help Google understand your structure and guide visitors to what they need next.

Prioritize Mobile Test on actual mobile devices. Fix anything broken, slow, or annoying.

Stop Doing These

What doesn’t work anymore:

Stop chasing exact-match keywords. Write naturally. Google gets synonyms and context now.

Stop creating thin content. One solid page beats five weak ones.

Stop ignoring bounce rates. If people leave immediately, something’s wrong—fix it.

Stop publishing just to publish. One great monthly article beats four mediocre weekly ones.

Stop copying competitors. Google rewards unique angles and information.

The Bottom Line

Google in 2025 wants content that genuinely helps people. Not algorithm-optimized content. Not checkbox-ticking content. Real problem-solving, question-answering content.

The upside? This actually simplifies things if you focus right. You don’t need tricks. Just understand what people search for and give them exactly that.

Match search intent. Build real authority. Create genuine value. Keep technical foundations solid. Rankings follow.

The winning sites in 2025 won’t have the most keywords or longest articles. They’ll have content people actually want to read, share, and return to. Be one of those sites.